What do you do when you photograph one of Formula 1's most compelling personalities, pitch the story to every major magazine, and get knocked back by all of them? If you're Esme Buxton, you build your own magazine.
Esme is a fashion photographer and the founder and editor of The Paddock Journal, a Formula 1 fashion and lifestyle publication that launched just over a year ago and has already become one of the most distinctive new voices in the sport. Based in Cheltenham, England, she joins Di this week to talk about how a single photoshoot with F1 TV presenter Laura Winter became the catalyst for something she never quite planned, but couldn't stop once it started.
In this episode they get into what it actually took to produce a print magazine in just over two months, with a team of three people and no publishing experience between them.
The debut issue featured Cadillac F1's chief brand advisor Cassidy Towriss on the cover, shot on location in Miami, wearing her own wardrobe of couture Dior, including a piece lent to Jennifer Lawrence for the Oscars. Esme talks about what it was like to spend time with Cassidy, why her story deserved to be front and centre, and what the experience of building the magazine from the ground up actually looked like behind the scenes.
They also talk about the moment Susie Wolff told Esme she knew and loved The Paddock Journal, the editorial philosophy behind a publication that deliberately seeks out the voices in Formula 1 that rarely get heard, and why Esme believes the sport's fashion and culture scene has been dramatically underserved by media for years.
And if you're someone who has ever wondered how to break into Formula 1, Esme has a clear and genuinely encouraging answer for you in this one.
Plus, The Paddock Journal Atelier: a fashion showroom and styling experience launching at Monaco and Silverstone this season in partnership with the Pop-Up Hotel, where fans can shop motorsport fashion brands, work with a stylist, and attend events including a gala at Silverstone.
This interview was the inspiration behind Away We Go's own Substack https://awaywegopodcast.substack.com.
The Paddock Journal / https://thepaddockjournal.com The Paddock Journal on Instagram / https://www.instagram.com/thepaddockjournal
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