You lost the job. The client went quiet, or sent a polite two-line email, and that was that.

So what do you actually know about why? Probably nothing — just a guess you've told yourself so you can stop thinking about it.

In this episode, Katy Doss breaks down how to actually diagnose why you're losing bids, instead of blaming the client or assuming it was all about price.

You'll learn:

• Why asking “why didn't you choose us” almost always backfires
• The right way to follow up on a brush-off answer so you get a real response
• What to do when a client ghosts you completely (and why chasing them won't help)
• How to run an internal audit of your own sales process — from discovery questions to proposal quality
• Why recording your sales calls might be the single most useful habit you're not using

How to build a simple system for tracking lost bids so you spot real patterns

If you've ever lost a job and thought “I have no idea what happened there,” this episode gives you an actual way to find out.

Grab the free Lost Job Diagnostic Guide at scriptmarketingco.com/resources.