This episode of Business Growth Hacks features Andy Buyting, a serial entrepreneur, strategic advisor, and two-time international best-selling author who got into content marketing in the early 90s by creating a newsletter for his family's home and garden business. He later turned the newsletter into a full glossy magazine sponsored by suppliers and distributed it to 30,000 clients four times a year. 

Andy shares valuable insights on building an online presence, the importance of research in B2B industries like insurance, and the benefits of outsourcing content creation. He also emphasizes the importance of knowing your strengths and weaknesses and hiring experts to fill in the gaps, as well as being confident and bold enough to make significant changes in the pursuit of business success.

KEY POINTS:

• Today's guest is Andy Buyting, a two-time international best-selling author, serial entrepreneur, and strategic advisor.
• Got into content marketing in the early 90s by starting a quarterly newsletter for his family's home and garden business.
• Taking the idea of a newsletter and turned it into a full glossy magazine sponsored by suppliers and sent out to 30,000 clients four times a year.
• Good marketing should support sales and not the other way around.
• The first step to building an online presence is to identify where your target audience is spending time online.
• Research is important for B2B industries like insurance where people only think about it when they need it, and then they search for it.
• As a business owner, you are an expert in your industry, and you should share your knowledge through creating content.
• One way to create content is through outsourcing to a ghostwriter or a podcast editor.
• It is important to know your strengths and weaknesses and hire experts to fill in the gaps.
• The quote "Know what you know and know what you don't know" is a profound statement that emphasizes the importance of teamwork.
• Sometimes you have to be confident and bold enough to destroy what's good in the pursuit of something great.

LINKS MENTIONED:

https://tulipmediagroup.com/

https://twitter.com/tulipmediagroup

https://www.instagram.com/tulipmediagroup/

https://www.youtube.com/channel/UC5plW7bBQyOOwSQggUwkp5A

https://www.linkedin.com/in/andybuyting/

https://www.facebook.com/TulipMediaGroup

https://twitter.com/abrockenbush

https://beefymarketing.com/

https://beefymarketing.com/blog/

https://beefymarketing.com/small-business-nation/