Artwork for podcast The B2B Playbook
#94: How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide
Episode 3410th July 2023 • The B2B Playbook • Kevin Chen & George Coudounaris
00:00:00 00:32:55

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If you got THE BEST b2b marketers together... could you create THE PERFECT campaign??

To do it, we're going to need to create some serious wins for us and our collaborators.

Win-win-win…

…win-WIN!


As we try our best to deliver the PERFECT campaign, we’re trying to get a total of 5 wins from the same campaign!


What’s all this about? Well it’s our first collaboration campaign, with sponsors, experts, and our very helpful volunteer!


We want to do something different that hopefully is a win for you listeners as well, not just a sales pitch!


Check out this episode for all the details on how it came together!


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00:00 Opening

01:58 Introducing The Campaign

05:30 Inspiration for this Collaboration

08:20 How To Choose Who To Collaborate With

10:20 Stories Set You Apart From AI

14:46 Helping Us Take Content To The Nex Level

15:54 Creating Win-Win-Win Scenarios

21:54 How We Landed Our Sponsor

24:18 Measuring The Success of This Campaign


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👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bincubator.com/


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S04 E94 - The B2B Playbook

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#b2b #b2bmarketing #digitalmarketing

#collaboration

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