Speaker: 00:00:07

Welcome to the mesmerizing marketing podcast, where we take a deep dive

Speaker: 00:00:12

into the latest marketing trends, tools, and tips, and provide you with

Speaker: 00:00:16

the top resources you need to thrive and make your marketing mesmerized.

Speaker: 00:00:22

And now here's your host dimple.

Speaker: 00:00:25

Dang.

Speaker: 00:00:35

Hey everybody.

Speaker: 00:00:36

It's Stimple and I'm so excited to bring you guys the latest Instagram updates.

Speaker: 00:00:41

I know a lot of my listeners love using Instagram and they always love to know

Speaker: 00:00:46

what the latest and greatest is and how to maximize their Instagram account.

Speaker: 00:00:52

To grow their business.

Speaker: 00:00:54

So today we're going to be talking about what the latest Instagram updates are,

Speaker: 00:00:58

and there's some really exciting ones.

Speaker: 00:00:59

You guys I'm super excited.

Speaker: 00:01:01

one of the ones that I'm going to start with, which I just tested it

Speaker: 00:01:04

out this morning, so I'll give you the lowdown, but it is basically the ability

Speaker: 00:01:10

to have linked stickers in stores.

Speaker: 00:01:12

So in your stories like before, if you remember, people had something called

Speaker: 00:01:18

a swipe up and they could link to an outside website and their stories,

Speaker: 00:01:23

however, You had to have over 10,000 followers and this is the problem.

Speaker: 00:01:29

A lot of people don't have 10,000 followers, and this is a feature that

Speaker: 00:01:34

Instagram creators and users have been asking Instagram for a very long time.

Speaker: 00:01:38

And the good news is they finally listened and they said, okay, we're going

Speaker: 00:01:42

to launch link stickers for stories.

Speaker: 00:01:45

And I tested it out this morning.

Speaker: 00:01:47

So I have three Instagram.

Speaker: 00:01:49

I tested it on one of the latest accounts that I opened, in terms of dates,

Speaker: 00:01:55

like that was the one I opened more recently in the other accounts are a

Speaker: 00:01:58

little bit older And in that account, I actually was excited to see that I

Speaker: 00:02:03

did have this feature to add a link.

Speaker: 00:02:06

And this is so powerful you guys, because, if I want to, I always share like my

Speaker: 00:02:10

podcast episodes in my Instagram stories.

Speaker: 00:02:13

And sometimes I might be having a masterclass or sometimes you want to

Speaker: 00:02:17

direct people to your website or you want them to be on a list for something.

Speaker: 00:02:23

Well, now it doesn't matter how many followers you have.

Speaker: 00:02:26

This is supposed to be available for everyone now supposed to.

Speaker: 00:02:30

And will it be, are two different things though, because this is

Speaker: 00:02:33

what happened when I tested it.

Speaker: 00:02:35

So I went to one of my Instagram.

Speaker: 00:02:37

And in that account, I did have the feature.

Speaker: 00:02:40

So I'm going to tell you guys how to check if you have the feature.

Speaker: 00:02:44

So basically when you open up your account and you are going to set up an

Speaker: 00:02:48

Instagram story, what you have to do to add a link is that you go into the

Speaker: 00:02:53

sticker tool from the top navigation bar.

Speaker: 00:02:57

Like where you see that little kind of smiley face that at the

Speaker: 00:03:00

corner, it's like a piece of paper that's a little rolled up.

Speaker: 00:03:02

That's what that icon looks like.

Speaker: 00:03:04

So when you click on that icon, it takes you to where all the stickers

Speaker: 00:03:09

are and, you should be able to see it

Speaker: 00:03:12

So when you tap on that icon that I just mentioned mine shows up in the

Speaker: 00:03:17

first, second, third, fourth row, right next to the donation button.

Speaker: 00:03:21

It is in the middle of that.

Speaker: 00:03:22

And then there's like a time clock.

Speaker: 00:03:24

So it does show up there, but what's interesting is I have

Speaker: 00:03:27

two other Instagram accounts.

Speaker: 00:03:28

And those actually use even more than this one that I'm mentioning.

Speaker: 00:03:33

And I don't see it there yet, but because they're just rolling it out.

Speaker: 00:03:36

Sometimes when they roll new features out.

Speaker: 00:03:39

I've noticed that there can be a delay for the features to reach

Speaker: 00:03:42

all of the Instagram accounts.

Speaker: 00:03:43

So I would say, hang in there and, keep looking, also in the search

Speaker: 00:03:48

bar, you can type in the word link.

Speaker: 00:03:51

L I N.

Speaker: 00:03:52

And you can see if you see something that opens up when you click it, where it

Speaker: 00:03:56

will allow you to type in a website URL.

Speaker: 00:03:58

If you don't see that and you just see the normal stickers, then you may

Speaker: 00:04:02

not have that feature yet, but once you get it, I think there's so many

Speaker: 00:04:06

different ways you can utilize this.

Speaker: 00:04:07

I think it's really powerful.

Speaker: 00:04:09

So.

Speaker: 00:04:10

If you do have a podcast, and you're promoting a new episode or you're

Speaker: 00:04:13

promoting, one of your guests that you interviewed, this is a great way to even

Speaker: 00:04:18

highlight your guests and, put a link to their website are, their Instagram so

Speaker: 00:04:23

that people can learn more about them.

Speaker: 00:04:26

And then, you know, if you have a particular podcast episode,

Speaker: 00:04:29

obviously you can promote the exact link that goes there.

Speaker: 00:04:32

If you offer.

Speaker: 00:04:34

A 15 minute free consultation.

Speaker: 00:04:36

You can even put a link to your Calendly, which I think would be very beneficial.

Speaker: 00:04:41

There's so many reasons why link stickers are powerful, but, I

Speaker: 00:04:46

think it's been long, long overdue.

Speaker: 00:04:48

So this is one thing that I'm like, Woohoo, let's celebrate.

Speaker: 00:04:52

All right.

Speaker: 00:04:52

So we talked about.

Speaker: 00:04:54

The link, stickers and stories.

Speaker: 00:04:55

And by the way, so when I say stories and it's not something yet that can be

Speaker: 00:04:58

done in normal posts, this is only for stories and you guys should be making

Speaker: 00:05:03

stories because stories get a lot of reach and they also help you get more

Speaker: 00:05:08

reach for everything else that you create.

Speaker: 00:05:10

So you should be posting six to eight stories a day.

Speaker: 00:05:13

It's really not that hard.

Speaker: 00:05:14

each story takes a few seconds to create.

Speaker: 00:05:16

So it's also important to know that the link stickers, they've replaced

Speaker: 00:05:21

what was like the swipe up feature because the swipe up feature was

Speaker: 00:05:24

actually discontinued in August of 2021.

Speaker: 00:05:27

So that's gone and this is basically replacing.

Speaker: 00:05:31

Okay.

Speaker: 00:05:31

So here's a couple of other exciting updates that I have to tell you guys

Speaker: 00:05:35

about there's something called collabs.

Speaker: 00:05:37

And this one is very exciting as well because it allows creators to collaborate

Speaker: 00:05:43

together, to reach each other's audiences.

Speaker: 00:05:46

And I think, collaboration has been a big part of what creators

Speaker: 00:05:50

have been doing for a while.

Speaker: 00:05:51

When you notice on Tik TOK, there's people collaborating together.

Speaker: 00:05:55

And, even on Instagram, top collaborators, like to collaborate

Speaker: 00:06:00

with each other because they want to tap into each other's audiences.

Speaker: 00:06:04

And I think that's always a great way to do that.

Speaker: 00:06:07

So now that Instagram has been seeing more and more creators collaborating

Speaker: 00:06:12

together throughout the years, they really wanted to embrace that.

Speaker: 00:06:16

So what they did is they created a collapsed.

Speaker: 00:06:19

And with this feature, you can mark someone as a collaborator and then

Speaker: 00:06:24

they would get a notification and they would have to accept it or decline it.

Speaker: 00:06:28

So once they accept and approve that notification, then you can set up

Speaker: 00:06:35

a collab together and you can reach their followers in addition to yours.

Speaker: 00:06:39

And you're going to have basically one post that's going to have.

Speaker: 00:06:43

one like count one view count and one common threat, which means like you're

Speaker: 00:06:49

both be collaborators and it will show up on both of your feeds, I assume,

Speaker: 00:06:55

but it's going to have one analytics

Speaker: 00:06:58

and the cool thing is now you're just reaching so many more people

Speaker: 00:07:03

that didn't know about you and vice versa for the other person that.

Speaker: 00:07:08

Is hosting the collaboration.

Speaker: 00:07:09

the next thing I want to talk about is some new features that

Speaker: 00:07:13

Instagram has launched for reals.

Speaker: 00:07:15

And if you guys know me, you know, that reels are my favorite thing.

Speaker: 00:07:18

couple of months ago, we did a reels for lawyers challenge.

Speaker: 00:07:20

It was so much fun.

Speaker: 00:07:22

Everyone enjoyed it.

Speaker: 00:07:24

There.

Speaker: 00:07:24

We also went viral and I'm going to be doing another challenge in Q4.

Speaker: 00:07:28

We're not going to announce exactly when it's going to be

Speaker: 00:07:29

a little bit of a surprise,

Speaker: 00:07:31

if you want to be part of the next real challenge.

Speaker: 00:07:34

The exciting news is it's going to be for lawyers, but not just for

Speaker: 00:07:38

lawyers, it's going to be for everyone.

Speaker: 00:07:39

However, if you go to my Instagram, which my handle is she were stilettos.

Speaker: 00:07:45

You can.

Speaker: 00:07:46

Get on the list to be notified when the real challenge is going to be

Speaker: 00:07:49

launching because this one you're not going to want to miss out on, we're

Speaker: 00:07:54

taking it to a whole other level.

Speaker: 00:07:56

Where we're going to show you how to do different transitions and just really

Speaker: 00:07:59

cool effects and things like that.

Speaker: 00:08:02

Because after all, if you're going to make a reel, you

Speaker: 00:08:05

might as well have it go viral.

Speaker: 00:08:06

That's the whole point of it.

Speaker: 00:08:08

And I actually miss making reels.

Speaker: 00:08:09

You guys I've been so busy, but in the winter time, I think it's time.

Speaker: 00:08:12

It's time to get back to it.

Speaker: 00:08:14

Alright.

Speaker: 00:08:14

So then I'm going to talk about the 3d effects for reals and.

Speaker: 00:08:18

These features were created to help creators automatically make

Speaker: 00:08:21

edits to their reels based on music and providing onscreen lyrics.

Speaker: 00:08:26

But all of these features work different ways.

Speaker: 00:08:29

So the first one I'm going to talk about is 3d lyrics.

Speaker: 00:08:31

And this of fact allows creators to walk through reels in real time.

Speaker: 00:08:36

So it's really happening as you're creating the real.

Speaker: 00:08:39

And then the, I tested these out by the way, you guys so firsthand, I'm telling

Speaker: 00:08:43

you what the effects are because they tested out how they work this morning.

Speaker: 00:08:48

And the 3d lyrics of fact, the lyrics bounce off the page in a 3d effect.

Speaker: 00:08:52

So that's really kind of cool.

Speaker: 00:08:53

The next one I'm going to talk about is called dynamic lyrics and

Speaker: 00:08:58

with dynamic lyrics, the lyrics have a left to right swing effect.

Speaker: 00:09:03

And that was actually pretty cool.

Speaker: 00:09:04

I was digging it.

Speaker: 00:09:05

The third one I'm going to talk about is called super beat lyrics.

Speaker: 00:09:10

Okay.

Speaker: 00:09:10

And super beat.

Speaker: 00:09:11

It's a new music beat effect that Automatically applies, appealing

Speaker: 00:09:17

visual edits to your reel based on the song that you have chosen to use.

Speaker: 00:09:23

And I have to say, guys, listen up this one.

Speaker: 00:09:26

I absolutely loved absolutely loved it.

Speaker: 00:09:28

So with this one, it actually doesn't show the lyrics, but it has some really amazing

Speaker: 00:09:33

transitions that require zero editing.

Speaker: 00:09:36

So it just makes it super easy to utilize.

Speaker: 00:09:40

But it looks like you spent a lot of time editing it, which is what everyone wants.

Speaker: 00:09:44

You know, they want to create better content and less time,

Speaker: 00:09:47

and this is how you do it.

Speaker: 00:09:49

All right.

Speaker: 00:09:49

So I have another one I'm going to throw in as a bonus.

Speaker: 00:09:52

So this one is not, New new, but I tried it out.

Speaker: 00:09:56

Absolutely loved it.

Speaker: 00:09:57

And this effect is called beats for iOS.

Speaker: 00:10:00

And what this does is it takes your video, takes your reel basically.

Speaker: 00:10:05

And it turns it into a music video vibe in different colors and

Speaker: 00:10:09

effects and it just super cool.

Speaker: 00:10:11

I would suggest using this one outdoors, cause I think it's going

Speaker: 00:10:14

to hit on a whole other level.

Speaker: 00:10:16

So try it out as well.

Speaker: 00:10:17

Again, beats.

Speaker: 00:10:19

Okay.

Speaker: 00:10:20

Now I'm going to talk to you guys about how you can use the new features for

Speaker: 00:10:25

the special effects for, for real.

Speaker: 00:10:27

Just to recap, we talked about the 3d lyrics of fact.

Speaker: 00:10:30

We talked about the dynamic lyrics.

Speaker: 00:10:33

We talked about the super beat lyrics, and then I threw in that

Speaker: 00:10:35

other fourth, one beats for iOS.

Speaker: 00:10:37

So what you're gonna do is you're going to open your Instagram to like the real.

Speaker: 00:10:43

And then once you're going to do is you're going to open up the effect gallery,

Speaker: 00:10:47

you'll see like an icon on the left.

Speaker: 00:10:49

That's like gods sparkles on it and that's the effects gallery.

Speaker: 00:10:53

And when you do that, currently Instagram is able to boost

Speaker: 00:10:57

like two effects at a time.

Speaker: 00:10:58

So the ones that you're going to see in there are super good.

Speaker: 00:11:02

And dynamic lyrics.

Speaker: 00:11:03

What they're going to do is in the second week, they're going to change

Speaker: 00:11:07

it and they're going to boost the 3d lyrics instead of the dynamics.

Speaker: 00:11:10

They're going to change it out.

Speaker: 00:11:11

However, you can still type any of the names in.

Speaker: 00:11:15

You can search for them and they will come up and you can test them out.

Speaker: 00:11:19

You can see if you like them and, go ahead and try making a real world

Speaker: 00:11:23

with one of your favorite ones, right?

Speaker: 00:11:25

And then after you pick which effect that you want for the lyrics, then you have

Speaker: 00:11:31

to use the music picker to pick a song.

Speaker: 00:11:34

And then after you picked the song, then you're going to hit record and

Speaker: 00:11:38

you're going to start recording.

Speaker: 00:11:39

And then you can preview your reel and see if you like it.

Speaker: 00:11:42

You don't like it.

Speaker: 00:11:43

You want to delete it.

Speaker: 00:11:44

You want to start over.

Speaker: 00:11:46

And it's pretty, pretty simple, and I absolutely loved using it.

Speaker: 00:11:50

So you guys can test that out.

Speaker: 00:11:52

Okay.

Speaker: 00:11:53

So the last feature I'm going to talk about.

Speaker: 00:11:55

It may not be as exciting as some of the other ones, but I

Speaker: 00:11:57

still think it's quite useful and helpful is called desktop access.

Speaker: 00:12:04

So now you can finally upload a photo or video to Instagram directly

Speaker: 00:12:09

from your desktop or laptop.

Speaker: 00:12:11

I actually am digging this, and this is why, because they'll go to canva.com.

Speaker: 00:12:15

And if you don't know what canvas.

Speaker: 00:12:17

It is an amazing tool to create beautiful graphics for all of your

Speaker: 00:12:22

social media and for everything that you do, you can even create presentations.

Speaker: 00:12:26

So it is going to be linked in the show notes, if you want to

Speaker: 00:12:29

check it out, but I love it.

Speaker: 00:12:31

So I create.

Speaker: 00:12:32

Really beautiful graphics for my podcast episodes to promote

Speaker: 00:12:37

episodes where I've had guests.

Speaker: 00:12:38

Right.

Speaker: 00:12:39

And normally what I have to do is do them on my computer.

Speaker: 00:12:44

Then I have to like email them to my phone and then have to download them

Speaker: 00:12:49

because I want to post from my phone.

Speaker: 00:12:51

Or I can schedule it in advance to using something like plan only,

Speaker: 00:12:54

but sometimes when I do this, it's really like the same day.

Speaker: 00:12:58

I just want to post it so I don't need to schedule it.

Speaker: 00:13:00

And now I can actually upload these photos.

Speaker: 00:13:04

Or even a video directly from my computer, which makes it easy because

Speaker: 00:13:08

it is a little bit easier to type on a keyboard in my opinion, than on your

Speaker: 00:13:13

phone, where the keys are really small.

Speaker: 00:13:14

And then you make typos.

Speaker: 00:13:16

I knew, you know what I mean?

Speaker: 00:13:17

And you have to keep changing them.

Speaker: 00:13:19

So anyway, you guys, I hope you enjoyed this episode of the mesmerizing

Speaker: 00:13:24

marketing podcast, where I brought to you the latest Instagram updates and.

Speaker: 00:13:29

Make sure you subscribe to be in on all of the amazing topics, because you want

Speaker: 00:13:34

to be the first to know, and I'm going to be the first to bring you the knowledge

Speaker: 00:13:38

when it comes to marketing and bring you the latest and the greatest out there.

Speaker: 00:13:42

So if you enjoyed this episode, go ahead and leave a review.

Speaker: 00:13:47

I would truly appreciate that and share this episode with a friend.

Speaker: 00:13:51

Can benefit from using Instagram or making reels.

Speaker: 00:13:55

And thank you guys so much.

Speaker: 00:13:57

I will see you next time.

Speaker: 00:13:58

Thank you for listening to the mesmerizing marketing podcast.

Speaker: 00:14:02

If you found this episode valuable, please subscribe to the show.

Speaker: 00:14:05

So you don't ever miss an episode and also share it with your friends.

Speaker: 00:14:09

Dimple would be so grateful.

Speaker: 00:14:10

If you could take a minute to leave a review and visit the podcast website,

Speaker: 00:14:14

to check out all the latest episodes.

Speaker: 00:14:16

At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

Speaker: 00:14:25

and follow a dimple on clubhouse.

Speaker: 00:14:26

Her handle is marketing expert and also join her mesmerizing marketing

Speaker: 00:14:31

club also on clubhouse for live rooms on top marketing strategies for

Speaker: 00:14:35

entrepreneurs and business owners who want to mesmerize their marketing.