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Latest Instagram Features: Link Stickers in Stories, Reels Lyrics, Collabs and Desktop
Episode 2828th October 2021 • Mesmerizing Marketing™ • Dimple Dang
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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hey everybody.

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It's Stimple and I'm so excited to bring you guys the latest Instagram updates.

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I know a lot of my listeners love using Instagram and they always love to know

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what the latest and greatest is and how to maximize their Instagram account.

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To grow their business.

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So today we're going to be talking about what the latest Instagram updates are,

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and there's some really exciting ones.

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You guys I'm super excited.

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one of the ones that I'm going to start with, which I just tested it

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out this morning, so I'll give you the lowdown, but it is basically the ability

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to have linked stickers in stores.

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So in your stories like before, if you remember, people had something called

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a swipe up and they could link to an outside website and their stories,

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however, You had to have over 10,000 followers and this is the problem.

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A lot of people don't have 10,000 followers, and this is a feature that

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Instagram creators and users have been asking Instagram for a very long time.

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And the good news is they finally listened and they said, okay, we're going

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to launch link stickers for stories.

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And I tested it out this morning.

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So I have three Instagram.

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I tested it on one of the latest accounts that I opened, in terms of dates,

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like that was the one I opened more recently in the other accounts are a

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little bit older And in that account, I actually was excited to see that I

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did have this feature to add a link.

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And this is so powerful you guys, because, if I want to, I always share like my

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podcast episodes in my Instagram stories.

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And sometimes I might be having a masterclass or sometimes you want to

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direct people to your website or you want them to be on a list for something.

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Well, now it doesn't matter how many followers you have.

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This is supposed to be available for everyone now supposed to.

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And will it be, are two different things though, because this is

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what happened when I tested it.

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So I went to one of my Instagram.

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And in that account, I did have the feature.

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So I'm going to tell you guys how to check if you have the feature.

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So basically when you open up your account and you are going to set up an

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Instagram story, what you have to do to add a link is that you go into the

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sticker tool from the top navigation bar.

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Like where you see that little kind of smiley face that at the

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corner, it's like a piece of paper that's a little rolled up.

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That's what that icon looks like.

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So when you click on that icon, it takes you to where all the stickers

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are and, you should be able to see it

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So when you tap on that icon that I just mentioned mine shows up in the

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first, second, third, fourth row, right next to the donation button.

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It is in the middle of that.

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And then there's like a time clock.

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So it does show up there, but what's interesting is I have

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two other Instagram accounts.

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And those actually use even more than this one that I'm mentioning.

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And I don't see it there yet, but because they're just rolling it out.

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Sometimes when they roll new features out.

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I've noticed that there can be a delay for the features to reach

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all of the Instagram accounts.

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So I would say, hang in there and, keep looking, also in the search

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bar, you can type in the word link.

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L I N.

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And you can see if you see something that opens up when you click it, where it

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will allow you to type in a website URL.

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If you don't see that and you just see the normal stickers, then you may

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not have that feature yet, but once you get it, I think there's so many

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different ways you can utilize this.

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I think it's really powerful.

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So.

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If you do have a podcast, and you're promoting a new episode or you're

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promoting, one of your guests that you interviewed, this is a great way to even

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highlight your guests and, put a link to their website are, their Instagram so

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that people can learn more about them.

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And then, you know, if you have a particular podcast episode,

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obviously you can promote the exact link that goes there.

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If you offer.

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A 15 minute free consultation.

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You can even put a link to your Calendly, which I think would be very beneficial.

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There's so many reasons why link stickers are powerful, but, I

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think it's been long, long overdue.

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So this is one thing that I'm like, Woohoo, let's celebrate.

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All right.

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So we talked about.

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The link, stickers and stories.

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And by the way, so when I say stories and it's not something yet that can be

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done in normal posts, this is only for stories and you guys should be making

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stories because stories get a lot of reach and they also help you get more

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reach for everything else that you create.

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So you should be posting six to eight stories a day.

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It's really not that hard.

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each story takes a few seconds to create.

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So it's also important to know that the link stickers, they've replaced

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what was like the swipe up feature because the swipe up feature was

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actually discontinued in August of 2021.

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So that's gone and this is basically replacing.

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Okay.

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So here's a couple of other exciting updates that I have to tell you guys

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about there's something called collabs.

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And this one is very exciting as well because it allows creators to collaborate

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together, to reach each other's audiences.

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And I think, collaboration has been a big part of what creators

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have been doing for a while.

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When you notice on Tik TOK, there's people collaborating together.

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And, even on Instagram, top collaborators, like to collaborate

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with each other because they want to tap into each other's audiences.

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And I think that's always a great way to do that.

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So now that Instagram has been seeing more and more creators collaborating

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together throughout the years, they really wanted to embrace that.

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So what they did is they created a collapsed.

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And with this feature, you can mark someone as a collaborator and then

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they would get a notification and they would have to accept it or decline it.

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So once they accept and approve that notification, then you can set up

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a collab together and you can reach their followers in addition to yours.

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And you're going to have basically one post that's going to have.

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one like count one view count and one common threat, which means like you're

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both be collaborators and it will show up on both of your feeds, I assume,

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but it's going to have one analytics

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and the cool thing is now you're just reaching so many more people

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that didn't know about you and vice versa for the other person that.

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Is hosting the collaboration.

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the next thing I want to talk about is some new features that

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Instagram has launched for reals.

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And if you guys know me, you know, that reels are my favorite thing.

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couple of months ago, we did a reels for lawyers challenge.

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It was so much fun.

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Everyone enjoyed it.

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There.

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We also went viral and I'm going to be doing another challenge in Q4.

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We're not going to announce exactly when it's going to be

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a little bit of a surprise,

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if you want to be part of the next real challenge.

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The exciting news is it's going to be for lawyers, but not just for

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lawyers, it's going to be for everyone.

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However, if you go to my Instagram, which my handle is she were stilettos.

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You can.

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Get on the list to be notified when the real challenge is going to be

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launching because this one you're not going to want to miss out on, we're

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taking it to a whole other level.

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Where we're going to show you how to do different transitions and just really

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cool effects and things like that.

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Because after all, if you're going to make a reel, you

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might as well have it go viral.

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That's the whole point of it.

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And I actually miss making reels.

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You guys I've been so busy, but in the winter time, I think it's time.

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It's time to get back to it.

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Alright.

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So then I'm going to talk about the 3d effects for reals and.

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These features were created to help creators automatically make

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edits to their reels based on music and providing onscreen lyrics.

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But all of these features work different ways.

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So the first one I'm going to talk about is 3d lyrics.

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And this of fact allows creators to walk through reels in real time.

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So it's really happening as you're creating the real.

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And then the, I tested these out by the way, you guys so firsthand, I'm telling

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you what the effects are because they tested out how they work this morning.

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And the 3d lyrics of fact, the lyrics bounce off the page in a 3d effect.

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So that's really kind of cool.

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The next one I'm going to talk about is called dynamic lyrics and

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with dynamic lyrics, the lyrics have a left to right swing effect.

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And that was actually pretty cool.

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I was digging it.

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The third one I'm going to talk about is called super beat lyrics.

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Okay.

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And super beat.

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It's a new music beat effect that Automatically applies, appealing

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visual edits to your reel based on the song that you have chosen to use.

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And I have to say, guys, listen up this one.

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I absolutely loved absolutely loved it.

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So with this one, it actually doesn't show the lyrics, but it has some really amazing

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transitions that require zero editing.

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So it just makes it super easy to utilize.

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But it looks like you spent a lot of time editing it, which is what everyone wants.

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You know, they want to create better content and less time,

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and this is how you do it.

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All right.

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So I have another one I'm going to throw in as a bonus.

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So this one is not, New new, but I tried it out.

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Absolutely loved it.

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And this effect is called beats for iOS.

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And what this does is it takes your video, takes your reel basically.

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And it turns it into a music video vibe in different colors and

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effects and it just super cool.

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I would suggest using this one outdoors, cause I think it's going

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to hit on a whole other level.

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So try it out as well.

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Again, beats.

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Okay.

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Now I'm going to talk to you guys about how you can use the new features for

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the special effects for, for real.

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Just to recap, we talked about the 3d lyrics of fact.

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We talked about the dynamic lyrics.

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We talked about the super beat lyrics, and then I threw in that

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other fourth, one beats for iOS.

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So what you're gonna do is you're going to open your Instagram to like the real.

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And then once you're going to do is you're going to open up the effect gallery,

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you'll see like an icon on the left.

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That's like gods sparkles on it and that's the effects gallery.

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And when you do that, currently Instagram is able to boost

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like two effects at a time.

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So the ones that you're going to see in there are super good.

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And dynamic lyrics.

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What they're going to do is in the second week, they're going to change

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it and they're going to boost the 3d lyrics instead of the dynamics.

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They're going to change it out.

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However, you can still type any of the names in.

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You can search for them and they will come up and you can test them out.

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You can see if you like them and, go ahead and try making a real world

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with one of your favorite ones, right?

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And then after you pick which effect that you want for the lyrics, then you have

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to use the music picker to pick a song.

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And then after you picked the song, then you're going to hit record and

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you're going to start recording.

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And then you can preview your reel and see if you like it.

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You don't like it.

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You want to delete it.

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You want to start over.

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And it's pretty, pretty simple, and I absolutely loved using it.

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So you guys can test that out.

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Okay.

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So the last feature I'm going to talk about.

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It may not be as exciting as some of the other ones, but I

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still think it's quite useful and helpful is called desktop access.

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So now you can finally upload a photo or video to Instagram directly

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from your desktop or laptop.

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I actually am digging this, and this is why, because they'll go to canva.com.

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And if you don't know what canvas.

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It is an amazing tool to create beautiful graphics for all of your

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social media and for everything that you do, you can even create presentations.

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So it is going to be linked in the show notes, if you want to

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check it out, but I love it.

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So I create.

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Really beautiful graphics for my podcast episodes to promote

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episodes where I've had guests.

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Right.

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And normally what I have to do is do them on my computer.

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Then I have to like email them to my phone and then have to download them

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because I want to post from my phone.

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Or I can schedule it in advance to using something like plan only,

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but sometimes when I do this, it's really like the same day.

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I just want to post it so I don't need to schedule it.

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And now I can actually upload these photos.

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Or even a video directly from my computer, which makes it easy because

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it is a little bit easier to type on a keyboard in my opinion, than on your

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phone, where the keys are really small.

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And then you make typos.

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I knew, you know what I mean?

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And you have to keep changing them.

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So anyway, you guys, I hope you enjoyed this episode of the mesmerizing

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marketing podcast, where I brought to you the latest Instagram updates and.

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Make sure you subscribe to be in on all of the amazing topics, because you want

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to be the first to know, and I'm going to be the first to bring you the knowledge

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when it comes to marketing and bring you the latest and the greatest out there.

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So if you enjoyed this episode, go ahead and leave a review.

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I would truly appreciate that and share this episode with a friend.

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Can benefit from using Instagram or making reels.

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And thank you guys so much.

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I will see you next time.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.