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These are the 10 things I wish I knew when I was starting out in data analytics.
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β TIMESTAMPS
00:00 β The title trap
01:00 β Lowest hanging fruit
02:09 β Domain is your superpower
03:15 β Stakeholders come first
04:18 β Why SQL wins
05:27 β Build it before you need it
07:06 β Getting paid to learn
08:24 β Nobody analyzes alone
09:33 β The remote reality check
12:18 β Imposter syndrome is normal
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These are the 10 things I wish I knew when
I was just getting into data analytics,
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having been a data analyst for 10 years
now and helped thousands of people
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transition into a data analyst role.
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Number one is there is lots of data
titles that aren't just data analyst.
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A lot of the times we're like, "Oh, I
wanna become a data analyst," but we
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00:00:14,926 --> 00:00:17,795
don't realize that financial analyst,
business analyst, healthcare analyst,
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00:00:17,845 --> 00:00:21,886
operations analyst, data visualization
specialist, data visualization engineer,
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00:00:21,886 --> 00:00:25,086
business intelligence engineer, business
intelligence analyst, that all of
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00:00:25,086 --> 00:00:30,980
these are really just the same job
resp- Description and requirements and
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responsibilities with a different fancy
title based off of what industry you're
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in and maybe what company you work for.
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A lot of these titles do the exact same
thing with just a different industry
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or maybe with a different tool.
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And really, like, you would beβ¦
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If you would like a data
analyst job, you'd be stoked
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with any of these jobs as well.
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So don't just pigeonsh- hole
yourself into only looking at
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data analyst jobs exclusively.
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There's so many other titles than
just data analyst, and I did that at
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the beginning, and I really regretted
that, and it's really just because
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no one ever told me that there was
more roles than just data analyst.
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Number two: You don't need to
learn every single data tool,
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and there's so many out there.
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There's, like, literally thousands
that you could possibly learn, whether
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it's, you know, the ones you've heard
of, Excel, SQL, Python, Power BI,
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Tableau, R, AWS, you know, and then
there's SAS, and then there's JMP,
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and then there's Qlik, Qlik, and then
there's Google Data Studio, and there's
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Looker, and there's so many different
tools that you could be learning, guys.
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You know, as a beginner,
you're, like, overwhelmed 'cause
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you're like, "I know nothing.
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I don't even know what
half of those things are."
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In fact, those might just be
PokΓ©mon he just listed, not
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even real data analyst tools.
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Those are all real data analyst
tools, just for the record.
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But my point here is there's so many
different tools, and it's gonna take
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you so long to learn all of them
that you're just gonna feel really
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discouraged if you try to learn them all.
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And so my advice is don't learn them all.
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Learn the lowest hanging fruits,
the ones that are the easiest to
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learn, that are most in demand, and
it ends up being Excel, SQL, and a
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BI tool like Tableau or Power BI.
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I have a whole chart that I've
actually shared with my newsletter
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before about the most in-demand
jobs and how easy they are to learn
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that I've sent out in my newsletter.
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So if you're not subscribed, make sure
you're subscribed to the newsletter
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at datacareerjumpstart.com/newsletter.
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It's absolutely free.
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I send a new episode
every single Wednesday.
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Okay.
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Number three: Your domain knowledge
really matters, and whatever
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career you've had in the past or
whatever you studied in college is
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probably useful in the data world.
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Like, you might be an education teacher
and you're like, "Oh, like, all of
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this, you know, studying and all this
previous work was an absolute waste."
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That's just not the case.
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Like, your domain knowledge is
really useful and really powerful,
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and if you combine your domain plus
data, you're gonna be a superhero.
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You're gonna be, like, deadly analyst.
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Like, you're gonna be able to
analyze things that most data
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analysts wouldn't be able to do.
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It's just because you understand the
domain and you understand the know-
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the business knowledge and the industry
more than just, like, some random data
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analyst would, and that sets you apart,
and it gives you a really big advantage.
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When I was a data scientist at
ExxonMobil, I was not the best data
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scientist at the company at all.
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There was people with PhDs in
computer science, PhDs in mathematics,
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and they could out-theory me.
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They could out-code me.
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They could out-data me in
so many different ways.
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But with my chemical background, I
was pretty good at analyzing chemistry
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data 'cause I, you know, had studied
it for four years in college, and
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I knew it like the back of my hand.
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And so I knew things automatically.
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I could see things in the data that
that would take them, you know-
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days, weeks, months to realize.
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So your domain is your superpower,
it's not your weakness.
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Number four, data analytics
is just not head down coding,
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head down technical analysis.
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It's actually very, uh, collaborative.
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There's actually very, like, you have
to talk to people, you have to get
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business requirements, you have to
think about what you're actually doing.
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It's not like you're just, you
know, at your desk all day,
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"Boo, I'm analyzing data."
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It's, it's a lot more
social than that actually.
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You need to talk to stakeholders on
the front end and on the back end and
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in the middle to make sure that you're
actually solving the question that
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they are trying to get answers to.
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Because we're not analyzing
data for funsies out here, guys.
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It's not just like, "Oh yeah, let's make
a chart," 'cause we wanna make a chart.
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Like, charts are cool, but none of us
wanna be, like, making charts all day.
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We wanna make charts so that we can
understand what's going on in our
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business, so we can understand the
swarm and sea of numbers in a manageable
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human way, uh, via data visualization.
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And so you really need to
be, you know, like this.
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And if you're listening to the
audio version, I'm, like, doing
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something weird with my fingers.
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We're, like, really close to each
other with your stakeholders so
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that you are actually answering
business questions for them and
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helping the business move forward.
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Number five, it's just that
SQL's really important, you guys.
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When I first got into data analytics,
I thought Python was everything.
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Everyone's like, "Oh,
Python, it's so cool.
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Python, it's like the new tool.
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Everyone's using Python."
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And Python's great, and I love Python.
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But just know that SQL
is really important.
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If you've never heard of SQL before, it
stands for structured query language.
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And basically It's the most
used data tool on planet Earth.
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Now, if you read my
newsletter, you know that Iβ¦
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50% of data analyst jobs require Excel,
and that's more than that require Sequel.
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So why am I saying it's more important?
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Well, it's because data scientists and
data engineers use Sequel a whole heck
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of a lot more than they use Excel.
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So in the grand scheme of things,
in the big data career world,
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looking at data analysts, data
scientists, and data engineering,
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Sequel is the number one tool.
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In data analytics, it's just Excel,
but then Sequel is number two.
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So I just wanna emphasize
how important Sequel is.
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At the beginning of my career, I didn't
really realize how important it is.
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Um, I kind of just ignored it.
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In fact, I went through my whole
first data job without ever using
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Sequel, and that is, like, a
little bit embarrassing to mention.
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But it's also important to realize
that some jobs don't require Sequel.
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But I wish I would've used Sequel
at that job because it would've just
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managed our data better, faster.
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It's just the best way to
organize and query your data.
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All right, number six, and that
is that your personal brand
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and networking really matter.
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When you're trying to land a job,
either your first data job or your
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second data job or your next data
job, like, having a personal brand
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and networking really matters because
you're just gonna have every advantage.
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Especially now where the applicant
tracking systems have so many different
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applicants, it's really hard to stand out.
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And so if you actually have a human-human
interaction or if someone knows your name,
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if they know your face, you're so much
more likely to get the things in this
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world that you want than if they don't.
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So my recommendation is to start
building your personal brand
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and start building your network,
even if you don't need it today.
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If you're like, "Ah, that seems useless.
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That seems like a lot of work.
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It seems like being awkward and
putting myself in difficult situations.
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I'll wait till I actually need it," if
you wait until you actually need it,
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you've waited too long and it's too late.
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So you need to start building it today.
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So one really easy way to start building
it is to just update your LinkedIn,
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make sure it reflects everything that's
going on in your life right now, and to
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start leaving comments on LinkedIn posts
and, if you're feeling really brave, to
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actually start making posts on LinkedIn.
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That's what we do with all
of my bootcamp students.
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And it's awkward, it's confusing, it
feels weird, but I promise it's worth
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it in the end, and it will give you
so much an advantage in your career.
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At this point, I have the
best job on planet Earth.
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I'm just a data career mentor.
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I help my students land
their first data job.
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But let's just say that all of
that burned to the ground tomorrow.
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I feel pretty confident I could
get a data job pretty quickly, um,
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because of the network I've grown.
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And you're like, "Oh yeah, Avery,
well, you're a YouTuber, uh,
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70,000 subscribers, and you have
LinkedIn followers, like 150,000."
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Well, yeah, but at one point, in
fact, five years ago, I had zero.
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I had none of that.
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And so yes, little things have
built up over the last five years.
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But you don't have to build a YouTube
channel to 70,000 subscribers.
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You don't have to build your
LinkedIn following to 150,000.
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Like, just get double the connections
you have on LinkedIn right now or
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just, you know, make one LinkedIn post.
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You can start small.
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You don't have to start big.
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All right, number seven.
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This is something that I didn't think
I realized, and I don't think most
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people who are getting into data
realize, and that is that you're going
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to be learning on the job Constantly.
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Data is constantly changing.
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There's constant updates, and you
need to be learning on the job.
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It's not like accounting,
where it's likeβ¦
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I guess accounting just
took a stray, I guess.
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But I guess they do learn
new things 'cause there's,
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like, new tax codes and stuff.
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But it's like the P&L has been the P&L,
the same P&L for how many years now?
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It's like, it's like a very
regimented way of doing things.
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In data analytics, like, it's
just constantly changing.
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There's constantly new tools.
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There's constantly new
ways to analyze things.
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There's constant breakthroughs,
new technologies, and it's just,
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like, impossible to have known it
all 'cause it literally changes
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probably every other year.
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So just know that you're gonna be
learning on the job, and that's 100% okay.
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That's 100% expected.
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A lot of jobs, in fact, every job I've
ever had, has given me the opportunity
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to learn on the job and given me
time to actually get paid to learn.
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I think that is the best way to learn
data analytics, is to get paid to learn.
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You can learn for free
or you can pay to learn.
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The best is to get paid to learn, and you
might need to learn for free or pay to
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learn to eventually get to that stage.
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But the faster you get to that
stage, the, the easier, the more time
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you're gonna have to learn, and the
better learning it's going to be, and
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you're making money while doing it.
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So that seems like a win-win-win
to me, but just know that
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you will learn on the job.
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No matter who you are, no matter where
you're from, no matter what the job
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is, you will be learning on the job.
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It's just, that's just the
data world that we live in.
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Number eight, being a data analyst
is more collaborative and more of
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a team effort than you realize.
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Uh, when I worked at ExxonMobil, I
almost exclusively worked in pairs.
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Like- I would always do my
analysis with someone else there,
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and we'd kind of do it together.
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Because a lot of it is actually thinking.
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Especially now with AI, the actual
doing isn't ne- necessarily as
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important as it has been historically.
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Um, but, like, actually thinking
through, are we accessing the right data?
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Are we doing the right metric?
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Are we presenting the
data in the right way?
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So I actually did most of my
analysis with, uh, another,
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another data person at Exxon.
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But then also go back to what I said, uh,
earlier, which I think was number four,
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where you're talking to the stakeholders
constantly, at the beginning and at the
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end especially, but also in the middle.
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So, like, you will be analyzing data
on your own, but you'll be presenting
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that constantly to someone else.
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Um, I remember when I worked at a
really small biotech startup, go
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make my graph, show it to my boss.
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"What do you think?
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Change this, change this, change this."
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Um, so it is, like, a very
collaborative team effort.
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It's not as solo as you
probably think it is.
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That being said, there are some roles that
are going to be a little bit more solo.
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But from my experience and a lot of my
students' experimen- uh, experience, it is
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kind of like a team collaborative effort.
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Number nine, landing a remote job is a
lot harder than you think, and I just
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hate to be the bearer of bad news.
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I would love to be the person, you know,
in the podcast world, if you're listening
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on audio, or in the YouTube world, if
you're watching on video, who makes,
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like, a cool clickbait thumbnail, and
I've made clickbait thumbnails before.
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I'm not saying I don't
make clickbait thumbnails.
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But I'd love to make a really
cool, uh, YouTube thumbnail where
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it's like, "Get a remote data job.
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Woo-hoo.
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It's easy.
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It's so much fun."
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But here's the harsh truth that, like,
all the data jobs out there in the United
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States, probably about 14% are remote.
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That means there's, what, 86% that
are either hybrid or in person.
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And let me know if I'm wrong in the
comments on Spotify or on YouTube.
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Tell me if you want a remote job or not.
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In the comments say, "I want a remote,"
or you say, "I want it in person."
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And, uh, there's gonna be a lotβ¦
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Prove me wrong, but there's gonna be a
lot more people who want to work remotely.
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Everyone wants to work remotely,
but there's only 14% of
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opportunities to work remotely.
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It makes it hard to land a remote job.
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Now, let me also tell you,
when you have a remote job,
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there's lots of pros, obviously.
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Like, we all- I love working from home.
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It's great.
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But there's some cons that you're
probably not thinking of, and
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one of them is getting training.
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It's a lot harder to train
people via, like, Zoom.
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And two is career growth.
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I think, once again, if we go
back to, what number was it?
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The networking one where
I men- mentioned earlier.
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Oh, yeah, personal brand and
networking really matter.
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It is easier to have a personal brand
and network In your company, when
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you're in the office in person and
people know your face, they shake your
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hand, they get to hear your jokes,
your career will grow more if you are
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in the office than if you are remote.
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That's just the trade-off.
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And if you're, if you're like, "Okay, I
don't really care about career growth,
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I just don't wanna commute," great.
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That's fine.
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But I just wanna let you know that remote
isn't as cool as you maybe think it is,
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or everyone hypes it up on the internet.
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And it's hard to get.
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I just wanna be realistic with you.
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I, I would love to tell you it's
easy and it's awesome, but it's
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hard, and there's some downsides.
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All right, number 10, it's that
the imposter syndrome that you're
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feeling right now as an aspiring data
analyst never freaking goes away.
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It never does.
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It is so hard to actually feel like
you know anything in the data fields
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because one, it's constantly changing,
two, it's immensely vast, uh, and it's,
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like, impossible to know everything.
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So that feeling you have right now that
you're not good enough, that you don't
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know everything you should, that you
don't know everything in Excel, that
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you've never even touched Python, that
you kinda suck at SQL, guess what?
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That never goes away.
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That's just there the rest of your career.
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And the moreβ¦
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The earlier you become comfortable living
in the idea of, "I don't know this, but
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I know I can learn this," the better.
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Because the data world, everything's
changing literally constantly,
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and you will always be learning,
and you'll never know it all.
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And so the fact that you can just own up
to it and be like, "Yeah, I don't know
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this, I don't know that," that's okay.
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If I need to know that,
I will in the future.
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If you can do those things, you
will be a great data analyst