In this episode of Your Ag Empire, we sit down with Brian Scott, a fourth-generation Indiana farmer and the voice behind The Farmer’s Life. Long before TikTok trends and algorithm hacks, Brian was using social media to connect with consumers, document his days on the farm, and advocate for agriculture with honesty and humility.
We talk about how ag content has evolved over the past decade, why he believes farmers should show the mundane, and how he balances a 2,400-acre no-till operation with family, band boosters, and building content that lasts.
Whether you’re a first-generation rancher or a seasoned producer, this episode is full of real talk on partnerships, parenting, content creation, and the power of showing up online with integrity.
In this episode, we cover:
- The early days of ag content creation and what’s changed since 2011
- Why Brian focuses on educating non-ag audiences—and how that’s built long-term trust
- Behind the scenes of building and monetizing The Farmer’s Life
- Working 50/50 with his dad and raising the next generation on the farm
- Prioritizing family and showing up for kids during planting and harvest
- The value of self-employment and lessons from leaving (and returning to) the farm
- Advice for farmers wanting to start sharing online without the fear of trolls or imposter syndrome
If this episode gave you a fresh take on farming, family, or sharing your story online, send it to a friend who needs to hear it. And don’t forget to follow Your Ag Empire—we’ve got more real conversations coming your way next week.
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