In 2005 started working in the digital industry as a self-leader for a Fortune 500 company.
Was engaged mostly in training businesses in how to use marketing tools but realized that most businesses didn’t have the underlying strategy to use the tools effectively.
Decided to open her own digital marketing agency focusing on the strategy as well as the tools.
Took her business plan to three coaches and mentors who unanimously told her that digital marketing was a fad and would soon disappear.
Was convinced that digital marketing had a strong future, so opened her business anyway.
Was doing well and making sales, but the lack of a self-sustaining sales cycle lead to the death of business when the recession hit in 2008.
Took a W2 job as a digital marketing consultant and trainer which gave her some great experience and skills.
Re-opened her own agency three years ago, getting back to her W2 job salary within two months.
Kendra is now running a full digital agency providing websites, social media management, lead generation, social ads and more. She employs eight full time staff, ten full time freelancers and is averaging at 22 meetings a week for herself!