Jason Falls is a leading digital strategist, Author of No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing; and, more recently, The Rebel’s Guide To Email Marketing; he’s the founder of SocialMediaExplorer.com; and he has his own podcast, 100 Proof Show.

On this podcast, we discuss how children create humility, ways to conquer imposter syndrome, and how big brands need to get out of their own way.

Today, we discover great marketing perspective, not letting geography or career hold you back, and keys to professional development.

In This Episode, You’ll Learn:

• The wisdom of delegation
• How to have a long tail approach to your work and team
• Maintaining the course with patience and diplomacy
• Willing to skin your knee, take your lumps along the way
• How having a child brings a big dose of humility
• Understanding that the dominoes may not always fall the way you want, but that they never fall the wrong way
• If you have good ideas, they’re marketable anywhere – you don’t have to be in NYC or SF
• Why Jason is or closely related to white trash
• How you might have to convince yourself you know what you know at first
• Why those that create compelling content always win
• The very simple equation of compelling marketing includes audience, message, motivation, persuasion
• Why you need to get out of your own way to be successful in marketing
• How Jason Falls is disrupting himself, becoming his best self
• Dealing with imposter syndrome – the story of not belonging
• Why you need to stop telling yourself stories
• Recognizing what you’re “good at vs. what you’re not good at” in order to be successful
• and more!

Links and Resources Mentioned in This Episode:

The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

100% Proof: the badass radio show podcast

JasonFalls.com

Elasticity PR firm

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Thanks to Jason for joining me for such a great episode. Until next time!