Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb
Episode 517
•
18th November 2024
• eCommerce MasterPlan • Chloë Thomas
00:00:00
00:28:35
1
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00:00:00
00:04:08
Closed business for family, pursued consulting and eCommerce
00:06:52
Focus on two core markets with different products, price points, and communities
00:09:07
Community passion and quality define marketing approach
00:11:03
Invested in grassroots events, clubs, ambassador networks
00:15:25
Balancing opportunities with strategic resource management
00:18:03
Nail basics before adopting new technologies
00:21:11
Launched biodegradable wetsuit; pursuing sustainable innovations
00:23:45
Listen to Malina’s Top Tips
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