Artwork for podcast Public Sector Marketing Show
What Public Sector Marketing Can Learn from Digital Journalism Tactics
Episode 272nd September 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:48:16

Share Episode


As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer. 

When you think like a journalist you are considering: 

  1. What’s in the public interest?
  2. Where’s the source of the truth?
  3. Dissemination of the story 

So coming up in Episode 27 of the Public Sector Marketing Show:

  • Why I never abandoned the journalist in me    
  • 7 digital journalism tactics that public sector marketing pros should employ in their communications strategy 
  • I interview Glen Mulcahy, a mobile journalism (MoJo) expert who shares his insights into what mobile content we should be creating for greatest online impact 


WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!


Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook

If you are a regular listener, please rate and review our show.



Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at 


The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.