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What Public Sector Marketing Can Learn from Digital Journalism Tactics
Episode 272nd September 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:48:16

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As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer. 

When you think like a journalist you are considering: 

  1. What’s in the public interest?
  2. Where’s the source of the truth?
  3. Dissemination of the story 

So coming up in Episode 27 of the Public Sector Marketing Show:

  • Why I never abandoned the journalist in me    
  • 7 digital journalism tactics that public sector marketing pros should employ in their communications strategy 
  • I interview Glen Mulcahy, a mobile journalism (MoJo) expert who shares his insights into what mobile content we should be creating for greatest online impact 

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.