Artwork for podcast B2B Marketing Needs Don Draper
Keith Browning, lessons in brand marketing effectiveness
Episode 722nd September 2021 • B2B Marketing Needs Don Draper • True
00:00:00 00:25:55

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Keith Browning is the Brand Marketing Global Lead at LinkedIn Marketing Solutions.

With over a decade's marketing experience in start-up and blue-chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Marketing Solutions business unit.

He has created stand-out marketing campaigns across the US and Europe for a number of well-known brands across the travel, tech & hospitality sectors.

Keith is a keynote speaker in many areas of Marketing, most notably B2B Marketing and Brand Marketing.

We discuss:

  1. Unaided brand awareness - What it is and its strategic value
  2. What makes an effective campaign and how to measure success
  3. Why LinkedIn invests in TV advertising
  4. What makes great B2B advertising
  5. How B2B can harness the power of emotion
  6. How do the best B2B brand builders use LinkedIn to build their brand