When a deepfake CEO can move $25 million before you finish your coffee, crisis leadership becomes a race against machine speed.
That is the reality Maartje van Krieken and crisis communication strategist Ann Marie van den Hurk explore in this conversation about AI-era threats and what they demand from modern leaders in the age of AI-Era Crisis Management.
AI has changed the tempo of crisis. Deepfakes can impersonate executives with alarming accuracy. Synthetic media attacks can distort public perception before facts catch up. A bot-driven outrage campaign can damage your brand in hours. A synthetic voice call can trigger a fraudulent wire transfer. A ransomware incident can halt operations across continents. The question is simple: are you prepared for the first sixty minutes? Who verifies the threat? Who decides? Who speaks? When those answers are unclear, speed works against you.
Ann Marie shares a practical framework built for AI-era volatility that centers on risk intelligence, rapid escalation, clear communication, simulation, and steady leadership. Practice under pressure exposes weak decision paths long before a real event does. Culture carries equal weight. When disruption hits, empowered teams act. Teams without clarity hesitate. If the detonation happened tomorrow, would your organization control the narrative—or scramble to catch up?
Episode Breakdown:
00:00 AI-Era Crisis Management and the First Hour Rule
05:39 Deepfake CEO Fraud and $25 Million Loss
08:02 Training, Awareness, and Verification Systems
10:06 The Crisis OS 5 Framework Explained
17:21 Crisis Simulations and Preparedness Drills
20:10 The 20-Minute Crisis Exercise
24:02 CrowdStrike Outage and Frontline Decision-Making
26:07 Culture, Communication, and Crisis Leadership
Connect with Ann Marie van den Hurk:
Visit Mind The Gap Cyber Public Relations Website
Ann Marie van den Hurk, MSc., APR is a crisis communications strategist and founder of Mind The Gap Cyber Public Relations. She equips executives and organizations to navigate AI-era threats—like deepfakes, disinformation, and cyberattacks—through her proprietary CrisisOS5™ framework. Known for “speaking Geek and CEO,” Ann Marie bridges the gap between technology and leadership, helping boards and C-suites protect reputation and build resilience in a fast-moving digital world.
Connect with Maartje van Krieken:
Connect with Maartje on LinkedIn
Visit The Chaos Games Consulting website
Visit The Business Emergency Room website
Subscribe to The Business Emergency Room on YouTube
Subscribe to Maartje’s Substack
Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.
Podcast production and show notes provided by HiveCast.fm
