Episode 12: Customer Experience, Brand Advocacy, and Being Human in Business
Customer experience and brand advocacy go hand in hand. Get the customer experience right, and your brand advocates will grow, both internally and externally. Yet as the ways brands interact with customers adapts and changes, and technology plays as big a part as the human interaction, how is customer experience evolving? Is it, or are brands living in the past? In this week's episode of Marketing on Tap, we look at how changing customer behaviour is driving the experience, and how brands can offer a human business face, even when automation is driving the interactions. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.