Matt Treacey is the Founder of Symbios Growth Automation, an email marketing agency for non-fiction authors. He is an expert email marketing consultant for some of the world's leading business authors with an academic background in ecological science who knows what it takes to build systems designed for growth.

Matt is the author of Natural Orders, a book that explains how to develop healthy, engaged, and profitable email marketing databases by mimicking the timeless growth strategies used by the most successful systems in the natural world. His speeches and writing are engaging, thought-provoking, and philosophical, inspiring his audiences to think differently and to consider multidisciplinary approaches that will help them take their businesses to the next level.

In this episode…

Email marketing has become a popular way for businesses to connect with customers and potential clients. But how can you create email campaigns that are powerful, engaging, and help you achieve your business goals?

When writing your emails, it's essential to keep them concise and to the point. Have a clear objective for your email campaign, whether you're trying to increase sales, promote a new product, or improve brand awareness. Segment your audience based on demographics or interests to create personalized content that resonates with each group. Email marketing consultant Matt Treacey recommends following these best practices to improve your results over time. He also provides valuable insights on what's working and not working in this space.

In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Matt Treacey, Founder of Symbios Growth Automation, to discuss tips for email marketing. Matt talks about ecological science and Natural Orders and their connection to email marketing, the best practices for successful email marketing, and subscriber journey development when working with clients.