Shannon is back to discuss the importance and impact of intentionally creating a positive culture in small businesses! Businesses of any size can benefit from establishing strong core values and a culture of growth and learning. Shannon Weinstein, a CPA turned entrepreneur, shares her journey from corporate to creating a unique accounting firm that breaks stereotypes and fosters a culture where continuous learning, empowerment, and employee development are prioritized.

Through strategies like aligning team values with company goals, leveraging resources for effective onboarding, and encouraging lifelong learning, you can inspire loyalty and motivation in your team. Our conversation also explores creative benefits programs, utilizing existing content for training, and the importance of setting expectations for growth, showcasing how even non-traditional approaches can significantly contribute to developing a motivated and cohesive team!

What you'll hear in this episode:

[2:45] Building a culture in small teams

[5:55] Shannon's journey from corporate to entrepreneur

[6:30] The importance of culture when hiring

[12:00] Creating a learning culture and benefits

[22:35] Innovative onboarding and training strategies

[25:45] Leveraging content for training and development

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164. Podcasting Power Moves with Kelly Mosser

170. How to Motivate Your Team and Build Culture with Corey Charles

* Connect with Shannon on LinkedIn https://www.linkedin.com/in/shannonkeane/

* Connect with me on LinkedIn https://www.linkedin.com/in/jackiemkoch/

* Find more information on my website peopleprinciples.co