Evo Terra:
Podcasters and podcasting companies build
Evo Terra:
robust media kits, linktrees, and websites to showcase their work.
Evo Terra:
Good ideas!
Evo Terra:
But why not also leverage podcasting to showcase your podcasting work?
Evo Terra:
Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:
I am all about pushing against the edges of what podcasting can be.
Evo Terra:
I've done that since '05.
Evo Terra:
So I was quite intrigued when friend of mine and also a quasi-partner Brian
Evo Terra:
Barletta, he had an idea to do this upfront idea if podcasting, which is all
Evo Terra:
over the place, like there's an upfront coming up this week, I'm going to attend.
Evo Terra:
But his idea was to take the upfront idea and turn it into a podcast, which no one
Evo Terra:
weirdly enough had actually done before.
Evo Terra:
Now, the concept, it's called Up Next and it just went live today.
Evo Terra:
There will obviously be a link in the episode details.
Evo Terra:
If you want to get an experience, an example of what I'm about to
Evo Terra:
talk about, looks like, sounds like, appears like in your app.
Evo Terra:
Because that process of helping Brian think through how the Up Next
Evo Terra:
Up Fronts would work really got me thinking about how we podcasters could
Evo Terra:
use this idea for our own purposes.
Evo Terra:
Typically, I'm talking about podcasters who do podcasting
Evo Terra:
services for other people.
Evo Terra:
So like me, for example, I own a podcast production company called Simpler Media.
Evo Terra:
I could do something like this.
Evo Terra:
You could do something like this.
Evo Terra:
And the idea is, this is make a reel out of your work, but
Evo Terra:
utilizing a brand new RSS feed.
Evo Terra:
Because if you're doing podcasting, if you do podcast services, I think
Evo Terra:
you should showcase that as a podcast.
Evo Terra:
Of course, that's not the only thing you should do.
Evo Terra:
Yes, as I mentioned in the opening, you need a website, you need linktrees, you
Evo Terra:
need media kits, all of those things.
Evo Terra:
But maybe also make a podcast.
Evo Terra:
Use that option really to showcase the work you do in the medium it's designed
Evo Terra:
to be listened to and consumed in.
Evo Terra:
So here's how I think you would do something like that.
Evo Terra:
And we'll use this from the point of view of, let's say
Evo Terra:
that you are a podcast producer.
Evo Terra:
Your job is to produce podcasts on behalf of different people who hire
Evo Terra:
you, and you want to showcase the work that you have done to the public.
Evo Terra:
Great.
Evo Terra:
So each one of your shows you've worked on is going to
Evo Terra:
be its own season, if you will.
Evo Terra:
And I'm going to deal with all of this in a minute.
Evo Terra:
So just kind of walk through this with me, right?
Evo Terra:
You're going to treat each one of the shows you've worked on as a season, even
Evo Terra:
though it's only one episode, that's it.
Evo Terra:
But before that you need to create a trailer for each of those seasons,
Evo Terra:
each of those shows, if you will, that features you explaining what you did.
Evo Terra:
Because the word "producer" can mean a lot of different things.
Evo Terra:
So if you are a producer, it explains what you did on the program.
Evo Terra:
That's the first trailer/episode.
Evo Terra:
Now, if you're not a producer, maybe you're actually an
Evo Terra:
ad sales rep or someone.
Evo Terra:
What is it that makes this show, this next thing they're about to hear, special?
Evo Terra:
Maybe sponsorship information, who the audience is, how many people are
Evo Terra:
reached on a regular basis, whatever.
Evo Terra:
Your job is to basically pre-sell what they're about to hear.
Evo Terra:
And you'll do it as a trailer episode.
Evo Terra:
That's number one.
Evo Terra:
The second thing is, as I mentioned, each season as its own
Evo Terra:
show, each show's its own season.
Evo Terra:
So don't upload all twenty-seven episodes of that podcast.
Evo Terra:
No, just one episode.
Evo Terra:
Now, if the media hosting company you are going to put this new reel RSS
Evo Terra:
feed on will allow it, just go ahead and point back to the original media
Evo Terra:
file, wherever it happens to be hosted.
Evo Terra:
If you can do that.
Evo Terra:
Not all podcasting companies will allow you to do that.
Evo Terra:
So if you have to, just upload another version, copy-paste, you know, just
Evo Terra:
re-upload it to your own service.
Evo Terra:
So inside of that season there's only two episodes.
Evo Terra:
There's the trailer and then there is the actual thing itself.
Evo Terra:
There is the pre-selling of why this is important, they should listen, and then
Evo Terra:
the next episode down in that season, and the only episode down after that
Evo Terra:
in that season is the episode itself.
Evo Terra:
Now, some people may say, well, I don't want the entire long episode in there.
Evo Terra:
I just want to pull out the stuff that I did, focusing on that.
Evo Terra:
Sure, if you want to make your own snippet you can.
Evo Terra:
Just edit it down.
Evo Terra:
To me, I think that's extra work.
Evo Terra:
And also, I think you're getting away from the full experience.
Evo Terra:
You're putting too much of a focus on you.
Evo Terra:
Show the whole thing there, pre-sell what you did, but then let the whole thing
Evo Terra:
play, at least that one episode play, is the best way I think you can do that.
Evo Terra:
Again, each season becomes its own show.
Evo Terra:
Each episode is its own season, if you will.
Evo Terra:
And there's really only two things.
Evo Terra:
One, there's the trailer, and two, there's the actual representative episode from
Evo Terra:
that particular show that you worked on.
Evo Terra:
Now, when you're doing this in the RSS feed, you gotta be careful.
Evo Terra:
Because, look, you got to be careful with the order in which things appear because
Evo Terra:
most not-Apple-Podcasts podcast players will just present the episodes in the
Evo Terra:
order in which they appear in the feed.
Evo Terra:
They will ignore your trailers.
Evo Terra:
They'll ignore your episode numbering.
Evo Terra:
They'll ignore bonus and all of that.
Evo Terra:
And they just simply dump it out in straight order.
Evo Terra:
Why?
Evo Terra:
Don't even get me started.
Evo Terra:
So you need to be careful once you've done this, check your feed, add it to
Evo Terra:
a podcast player, and take a look to make sure it actually looks good to
Evo Terra:
you before you go out and promote that.
Evo Terra:
That's something definitely to think about.
Evo Terra:
And then over time, because you're a working podcaster, you're
Evo Terra:
producing content on a regular basis, prune the feed, just like
Evo Terra:
you would prune a garden or a tree.
Evo Terra:
Remove the seasons or shows that you're no longer working with, maybe those that
Evo Terra:
you got better at, they're not really showcasing your true talents, who knows.
Evo Terra:
But by all means, remove things that don't need to be in your reel any longer
Evo Terra:
and keep adding things to this reel.
Evo Terra:
And by all means, yes, you should submit this show to podcast directories.
Evo Terra:
You're not competing with these shows you're highlighting in
Evo Terra:
your reel because you're only putting in one episode from them.
Evo Terra:
You're also not competing with your own show.
Evo Terra:
You just put it out there and you can call it whatever you want to call it.
Evo Terra:
Your fancy podcast feed, I don't know, totally up to you.
Evo Terra:
But again, side load this into your own app, any of the apps,
Evo Terra:
in fact, several apps, I would suggest, prior to submitting it.
Evo Terra:
And certainly before you promote that work.
Evo Terra:
Oh, one more thing.
Evo Terra:
If the directories like Apple Podcasts and Spotify will allow
Evo Terra:
you to actually designate a trailer for the entire show, do that.
Evo Terra:
Highlight one.
Evo Terra:
Maybe even create one that explains everything someone is about to witness in
Evo Terra:
their ears as they listen to the content.
Evo Terra:
And again, keep it updated.
Evo Terra:
Keep checking to see how it looks in various apps, not just Apple
Evo Terra:
Podcasts, but also Spotify, Google Play, and a variety of others.
Evo Terra:
You need to understand what this actually is going to look like.
Evo Terra:
So who could use this idea?
Evo Terra:
Producers, as I mentioned, but I also think ad reps.
Evo Terra:
If you're an ad representation firm, and you want to showcase the work
Evo Terra:
that you rep shows on, do that.
Evo Terra:
If you're a network and you're putting new shows on a regular basis, by all means,
Evo Terra:
definitely showcase each one of them.
Evo Terra:
Production houses, prolific podcast hosts, lots of people working in
Evo Terra:
podcasting right now could utilize this.
Evo Terra:
But I'm curious how you might implement this idea.
Evo Terra:
I'd love to hear about that.
Evo Terra:
Also, I'd love for you to brainstorm with your fellow podcasters and
Evo Terra:
see what shakes out of their heads.
Evo Terra:
Share this episode with someone you would like to collaborate with.
Evo Terra:
Also, I'll remind you to go to buymeacoffee.com/EvoTerra,
Evo Terra:
if you love this idea.
Evo Terra:
And a big thanks to those many people who've supported me on the Buy Me a
Evo Terra:
Coffee, who've upgraded to a membership, which just means regular virtual coffee
Evo Terra:
contributions, just starting last week.
Evo Terra:
So great for all of you to upgrade.
Evo Terra:
You can all expect an email from me this week that's going to give
Evo Terra:
you some additional details of the season four opportunities,
Evo Terra:
which I have cooking just for you.
Evo Terra:
And with that, I shall be back tomorrow with yet another Podcast Pontifications.
