Shownotes
In this episode you will learn about:
- Mike’s beginnings in the marketing profession.
- Mike’s background in music.
- Transferable skills that Mike learned while working as a Director of Music at a local church.
- How Mike transitioned to being a business owner.
- How to get over your fear of public speaking.
- How to plan your year in trimester.
- How to think about the launch dates for your products and develop a launch calendar.
- Why it is important to learn more about your personality type.
- How to prioritize opportunities based on your personality type.
- Why it is important to focus on the core aspects of your business.
- Why do social media algorithms create a lot of destruction for your brand?
- How to channel your brand’s core values through different marketing channels.
- Is it necessary to have a content schedule for social media?
- Can you post sporadically and still be successful?
- Is social media a drug?
- How can you limit your time spent browsing Instagram?
- How to set boundaries with your clients.
- How to make sure you are a good boss to yourself when you are an entrepreneur.
- How to schedule longer vacations ahead of time to avoid burnout.
- Mike’s marketing school that is launching next year.
- Work-life balance vs. harmony.
- How to spend an appropriate amount of time on each task in order to achieve harmony.
- Mike’s advice for your next marketing win.
- How to improve your copywriting skills.
- The power of hand-written content and to-do lists.
Find Mike online:
_____
This episode brought to you by Author Craft!
Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!
