How do you make brave people even braver? Before being the CEO of a major Sports organisation, Vicky’s led thousands of military personnel in deployments around the world in places such as Afghanistan and Iraq, both in combat and helping the sick and wounded to recover through the power of sport. Vicky will explore how you make brave people braver and how it challenges minds and changes lives Recorded at London's Science Museum, The Marketing Society Bravest Conference marked the end of a three-year 'brave' trilogy, which began in 2016.