Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is joined by David Muldoon, Vice President, Strategic Advisory at MediaLink.

Cristina discusses her career journey and experience working with global brands across different markets and provides insights into Diageo's approach to marketing, innovation, and digital transformation for iconic spirit brands.

Key topics include embracing change and new ways of doing things, purpose-driven branding, diversity and inclusion, AI, and more.

Find out more about The Marketing Society Awards here https://www.marketingsociety.com/awards