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Did you know that 99.9% of the best, top, A-list copywriters don’t use templates?

And even those who do don’t use them like most novices do.

It’s true.

If you talk to a copywriter who works with the very best direct marketers…

You’ll find they don’t use templates at all.

And if they try to use them, it’s a big FAIL.

Yet copywriting gurus keep selling you templates like they’re the Holy Grail of copywriting.

What gives?

In today’s episode I explain why copywriting templates fail — and what to do instead…

Yours for bigger breakthroughs,

Roy Furr