Before you start a podcast for your business, give it a job.

You’re researching microphones, choosing a name, and getting overwhelmed by podcast hosting—but have you decided what your podcast is actually supposed to do?

In this episode of Podcast That Pays, I’m breaking down why a clear podcast strategy starts with a specific business purpose. Because “I want my podcast to work” doesn’t mean much if you haven’t defined what working looks like.

Your podcast could help turn listeners into customers, nurture potential buyers, build your authority, or make content creation easier. The job you give it should shape your topics, messaging, calls to action, and how you measure results.

In this episode, I cover:

• Why unclear expectations can leave you frustrated with your podcast’s results
• How to set podcast goals before getting distracted by equipment and tech
• The two jobs I’ve given my own podcast: supporting sales and making marketing easier
• How to work backward from your offer to decide who your content needs to reach
• Why your episodes, commercials, and calls to action should support the same goal
• How one podcast episode can become the starting point for videos, Instagram content, a blog post, and more
• Why downloads alone don’t tell you whether your podcast is doing its job

Your podcast takes time and energy. Give it a clear role in your business so you can make intentional decisions about what you create—and recognize the value it delivers.

Your action step: Write down the specific job you want your podcast to do. If that job includes selling, name the offer it will support and the people you need to reach.

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production