Artwork for podcast SEO in 2026
Navigate the probabilistic world of AI search – with Garrett Sussman
Episode 476 • 15th January 2026 • SEO in 2026 • Majestic.com
00:00:00 00:17:14

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Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.

Garrett says: “Treat AI search as probabilistic, not predictable.

Build content strategies rooted in deep audience understanding, because what shows up in search results depends on who's searching and how they search.”

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