Welcome to another episode of the Business Growth Podcast! I'm your host, Jenni White, Founder & CEO of Polaris Marketing & Consulting. Joining us is Alicia Liu, the founder and Chief of Flavors for Lavender and Truffles, a brand that emerged during the pandemic and transformed from a Supper Club in New York to a thriving business based in Los Angeles. https://www.lavenderandtruffles.com/

In this episode, Alicia takes us through her entrepreneurial journey, sharing insights into how a passion project can evolve into a successful business venture. We delve into the challenges she faced during the move to LA right before the pandemic and how she turned those obstacles into opportunities by creating her absolutely fabulous dairy free, gourmet ice cream that can now be found all over Los Angeles, from Erewhon stores, to tons of local restaurants.

Whether you're an aspiring entrepreneur, a business owner, or a high-level executive, Alicia's story is filled with valuable lessons and best practices that can inspire and guide you in your own business growth. Tune in to discover the secrets behind building a brand, navigating the unexpected twists of entrepreneurship, and achieving success against all odds.

Don't miss out on this engaging conversation that transcends industries and verticals. Alicia's journey is a testament to the resilience and creativity of entrepreneurs, and we're thrilled to have her on the show.

You can follow more about Alicia Liu here: https://www.linkedin.com/in/alicia-liu-64b32516b/