I first connected with today’s guest, Liz Jostes, around 10 years ago via blogging. 

Sharing knowledge through online content has been a powerful part of our lives and our businesses. It allows us to create more impact and authority. Written content is still powerful. But as Liz said to me recently, with video, people get to see and hear you and that creates a deeper connection.

In this episode, we’re talking about how you can share your knowledge powerfully through video. 

Your ideas can start with written content such as a blog post, or even a Tweet. But you can easily turn that into a video (live or pre-recorded). Then you can embed that into your blog post and bring it full circle. Or you can start with a video and turn that into a blog post.

There’s so much to talk about!

Liz Jostes is an online marketing strategist, speaker, and business owner of Eli Rose Social Media. A former corporate marketer, Liz has owned her own firm since 2011 and is certified in SEO, Facebook ads, and social media management.

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Show notes: iag.me/173

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.