David and Katie discuss the importance of thinking better, and rushing less.

Talking points include:

- We can use AI to get stuff done faster

- For everything?

- What should we use AI for?

- We shouldn't rush the thinking part

- What thinking part?

- AI can't do that; it doesn't know your audience, not truly.

- AI can’t do thinking?

- Understand your client's business first, plan your research, PRIORITISE and then figure out how to use AI to accelerate that plan and get results faster.