Aapke followers aapka audience nahi hain. Woh platform ke hain. Agar woh platform algorithm change kare, terms update kare, ya aapka account band kar de, toh jo followers aapne saalon mein banaye hain woh ek jhatke mein chale jaayenge. Aur aap unme se ek se bhi contact nahi kar saktey.

Yeh episode breakdown karta hai kyun owned audience infrastructure aapke business ka sabse important decision hai, email, podcasts, aur social media ke baare mein data kya kehta hai, aur is hafte se hi aap woh assets build karna kaise shuru kar sakte hain jo aap control karte hain.

Is episode mein:

• Kyun email 4.24% par convert karta hai jabki social media sirf 0.59% par — yeh 7x ka farak hai
• Kyun email naye customers acquire karne mein social media se 40x zyada effective hai
• Kyun podcast listeners average 7 hours per week sunte hain aur 70% episodes finish karte hain
• Woh stat jo kehta hai 52% podcast listeners hosts ke zyada kareeb feel karte hain kisi bhi aur media personality se
• Kyun email engagement 12+ days tak rehti hai jabki social media posts sirf kuch ghanton mein expire ho jaati hain
• Kyun Makeda din mein 3 shorts autopilot par post karti hain lekin apna business owned channels par build karti hain
• Kaise ManyChat social media discovery se owned audience tak ka bridge banata hai
• Kyun Pinterest pins ka shelf life kisi bhi social platform se zyada hai lekin phir bhi rented hai
• Priority stack: email list, podcast, content on your domain, phir social media for discovery
• Is hafte se hi apna audience rented platforms se owned infrastructure par kaise shift karein

Who this is for: Service-based business owners jinke social media par following toh hai lekin unka apna audience infrastructure ka ek bhi piece owned nahi hai.

Continue planting the seeds for a better society.

Makeda Boehm | Seed and Society
makedaboehm.com | seedandsociety.com
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