Doug and Alexa spoke about how to turn your products into a story.
Alexa runs a custom design business where she incorporates a story into each product she develops.
If you're running your own startup, you have to understand the importance of branding and identity. It's just as important as your business, if not more. Why? Because they all make up your business identity. If people can't identify what you are all about, they won't buy from you. The same thing applies to small businesses who are looking for growth in sales. You need to establish an identity before sending potential clients and customers to your website and business.