Today we’re talking about the big topic of Sustainability within big business. Former Chief Sustainability & Social Impact Officer at McDonalds, Bob Langert, joins the show and shares his three decade long journey in making environmental change happen at one of the biggest organizations in the world.
An environmental activist at heart, Bob shares how he was able to take a topic he cared deeply about but was low on the company priority list, and over time use his passion to make people notice and act. Sustainability started as Corporate Social Responsibility and Bob recalls how in the 1980’s it was just starting to gain prominence and it took a long time for the topic to reach the mainstream status it has today in business. Companies need to be willing to change if they want to compete in a future environment 20 years from now which will look different to how it does today. Bob stresses the need for change agents within that; fewer people laying low and trying to stay out of trouble, more people who are open, patient and bring big ideas. Ultimately that passion and persistence helps the business, because as Bob says, “Businesses that are satisfied and content are going to die.”
Bob does recognize that a key challenge in getting action on sustainability issues is trying to force it, either by being too emotional or pushing too hard. He describes how over time he achieved success by creating connections with people inside and outside the organization. These relationships rested on truthfulness, trust and empathy; putting yourself in others’ shoes to see different ways of influencing them. That empathy allows you to see new allies, as often we assume people don’t care, or will not be supportive, but they can surprise you. In fact some of your harshest critics can become your collaboration partners for change, or even your public advocates.
Jo and Bob also discuss the need for companies to be more proactive and preemptive, but that often, that comes with little glory, as a hero in a crisis is easy to find, but credit for preventing a problem often never happens. But issues, like critics, will never stop coming, and Bob says that’s a reality you need to accept, and a target you need to bear on your back, when part of a big organization that needs to make money (and there’s nothing wrong with that).
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To look outside, Bob reads a lot, particularly other perspectives of leadership and change through biographies. He also relies on travel to observe people across settings and cultures. He treats these as learning experiences that help him see things differently and promote a push beyond complacency, or accepting that 'things are the way they are'.
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Bob Langert led McDonald’s Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently, he provides corporate sustainability consulting through Mainstream Sustainability.
Bob has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Children’s Charities’ grants. He was appointed McDonald’s first vice president to lead sustainability in 2006 with contributions spanning sustainable fish, coffee, palm oil, beef, packaging, extensive animal welfare progress, protecting the Amazon rainforest, nutrition strategy and CSR reporting, measurement, and accountability.
His book about McDonald’s sustainability journey, The Battle To Do Good: Inside McDonald’s Sustainability Journey, was published in January 2019.
Langert received his BA from Lewis University and his MBA from Northwestern University. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere.
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Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
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All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2023.
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