Most business podcasts tell people what to do. This one is about how to think when nobody can tell you exactly what to do.
I’m Ray Green. I’m an investor, operator, and the founder of both MSP Sales Partners, which is a fractional sales management company for IT businesses, as well as Repeatable Revenue Ventures where we invest in B2B companies and help them scale. I’ve led turnarounds for private equity groups, I led national small business strategy for the U.S. Chamber of Commerce, and I’ve spent the last handful of years advising hundreds of B2B companies—and a lot of IT businesses—on how to actually build sales teams and scale. All from Cabo, where I live with my family.
And this podcast is where I think out loud about decisions that don’t come with clear answers. And when I say "think," I don’t just mean like philosophically or theoretically; I mean before you decide what to do, you have to decide how you're seeing the problem. And most people skip that step. They jump straight to the tactics, straight to the execution—which is normal, because as entrepreneurs, we have a bias for action, and most of the time that's a really good thing. But every decision already assumes something is true about the way that the world works, right? About people, risk, timing, control, markets, whatever that is. And if those assumptions are off, then even the right move can take you in the wrong direction.
It’s why I say business isn't "paint-by-numbers," and you have to be cautious about any advice you’re getting from a guru, because so much of business requires context for the answer to be true in your scenario. A lot of what I do here is look at the frame before the answer, and zoom out from tactics and from execution—which we talk about too—but to look at how we’re framing things. Because once you get that right, the decision gets a hell of a lot easier.
This is basically a daily podcast, and the reason for that is simple: the decisions you’re making don’t wait for a weekly episode. So every day, I’m thinking through the same things that you probably are: sales, strategy, hiring, leadership, when to push through something, when to pull back, when to pivot, when to persevere. And the moments when something isn’t working and you’re the only one willing to say it out loud, right?
And sometimes that's me talking through a hard lesson in real time; sometimes it's a conversation with someone like a guest that I bring on who helps sharpen how I see things. Either way, this isn’t all theory; it’s what actually works when you’re out there building something real in the real world, when the standard playbooks and guru advice stops working.
So, if you’re an operator or a founder who’s already doing the work and wants sharper thinking around the decisions that actually matter, this is your show. Pick the episodes that match the decisions you’re facing at any given time, and if this way of thinking is useful to you, go ahead and subscribe. And if you want the written version of this in a weekly email that I send out to more than 6,000 subscribers, you can find that at raysemail.com.
