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Innovation on Social Media is Critical to Success Online
Episode 5317th March 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:36:54

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But does your department or agency have an innovative culture and mindset?

In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first testers get algorithm wins. 

Creativity on social media needn’t be challenging. You will still stick to your pillar content but you will be innovative when it comes to content format and distribution. 

Coming up in today’s show. 

  • Social media trends that require innovation 
  • What an organisation needs to be social media adaptive 
  • The AIM method of social media success
  • I interview Mike Woods, News Producer in the Corporate Communications Office of West Midlands Police


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.