In this episode of Transformational Blueprints, we speak with Lisa Woodall, a pioneer in business architecture, about gaining support for long-term investment in enterprise architecture.

Lisa shares insights from her extensive career, including her roles at Zurich Insurance, Ordnance Survey, and WPP. Topics discussed include the importance of building strategic coalitions within the organisation, the evolving role of enterprise architects, and the benefits of integrating operations and IT.

01:33 - Lisa's Career Journey and Insights

03:50 - The Role of Enterprise Architects

07:45 - Challenges and Strategies for EAs

11:23 - Aligning EA with Business Goals

19:49 - Building Coalitions and Demonstrating Value

36:28 - Future of Enterprise Architecture