"What's a farm boy from Raglan, New Zealand, doing here?"

That's what PR industry leader Strahan Wallis has asked himself throughout his PR career as his PR roles took him around the world working in the UK, USA and New Zealand.

Over the years he’s found himself at a red carpet event where the Queen of England opened a James Bond movie; sitting in the members' lounge at Wimbledon watching the Nadal vs Federer final; sitting six rows from the stage at The Grammy Awards and more.

“These are all places my PR career has taken me and I’m so grateful for that!”

Strahan Wallis joins Heather and Nicola from the HMC team to talk about how the public relations profession has radically changed.

We discuss the specific skills PR professionals need to succeed in today's rapidly evolving industry and provide value to the organisations where they work.

This is PART ONE of a two-part conversation.