This isn’t the first time we’ve covered Instagram on Context & Clarity, but it’s been one of our most popular social media topics. It makes sense. The photo and video sharing format plays well with architects wanting to share project photos, sketches, and drone videos. Unlike TikTok, that we talked about last week, I’m guessing you’re probably on Instagram. Lots of architects and other designers are. With regular photo or video posts, reels, stories, live, and IG TV, the posting possibilities are endless, but here’s my question: What are you going to do to stand out? What are you going to do to connect with clients on Instagram. Or is that even your goal?

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