Welcome to The REAL in Real Estate Podcast, your go-to show for real estate success. In this cutting-edge episode, we are joined by Sharon Yeary, a veteran Broker with over 24 years of experience and an instructor at Champions Real Estate School.
Sharon dispels the pervasive myth that AI is here to replace agents, describing it instead as the "world's smartest assistant" that allows realtors to focus on sales rather than administrative grunt work. Sharon shares her step-by-step journey of becoming a certified AI Realtor and reveals how she uses a trained AI assistant to automate her website updates, social media posts, and advertising. If you are ready to stop fearing technology and start leveraging it to grow your business, this episode is for you.
In this episode, you will learn:
✔️ How to Utilize a Trained AI Assistant: You will learn about the process of hiring a specialized AI assistant (through programs like the Krem Institute) who must pass a test to prove they can handle tasks such as rebuilding websites, editing videos, and managing content for Facebook, Instagram, and LinkedIn.
✔️ Personalizing Your AI Interaction: Sharon explains the importance of customizing ChatGPT by inputting your specific personality traits, humor, and business goals. This ensures the content it generates—from emails to listing descriptions—sounds authentic to you rather than generic.
✔️ The Necessity of Compliance and Verification: Learn why you must always audit AI outputs. Sharon shares examples of catching errors, such as AI removing a window during virtual staging or adding "tell-tale" dashes in text, and emphasizes checking all content for fair housing compliance before publishing.
✔️ Tools for Video and Engagement: Beyond standard text generation, discover specific tools like HeyGen (for creating AI avatars) and Captions.ai, which can edit videos and digitally correct eye contact so it appears you are looking directly at the camera while reading a script.
Connect with Sharon:
If you have questions about her AI strategies or real estate services, you can reach Sharon through the following channels:
- Website: sharcomrealty.com
- Email: sharonyeary@gmail.com
- Slogan: "You'll be sold on us at Sharcom Realty"
Listen to the full episode now:
https://the-real-in-real-estate.captivate.fm/listen
