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Where does the serious podcaster go when
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seeking to up their game?
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The web is lousy with how to get started in podcasting resources.
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Fortunately, there are also some great next level resources.
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Here are five.
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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
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There are two reasons that so much of the educational content for podcasters
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is aimed at the beginning podcaster.
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The first is that there's a constant flow of newbs wanting to start a podcast.
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The second is that creating content for newbs is comparatively easy
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as every new podcaster can follow just about any step-by-step guide
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and get their show launched.
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But when you go deeper, you find everything gets fragmented, and what's
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relevant to one podcaster as they up their game is not necessarily, or even remotely,
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interesting to the second podcaster who wants to do it in a very different.
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By the way, it's not just one to two, it's like one to a hundred, the next 100 might
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be totally different because paths, you see, diverge greatly when we get deeper
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and deeper into the world of podcasting.
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That's the reality.
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That's also why I'm dedicating this entire week to ways that
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serious podcasters can improve.
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Today I'm presenting five somewhat passive ways to become a better podcaster
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just by using your eyes or your ears.
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I'm going to put links to everything I'm going to mention in your episode
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detail notes, also in your app, in the article, and if you're a subscribed
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to Podcast Pontifications In Your Inbox, you'll get an article with
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all these things linked to you.
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So put down the pencils and don't worry too much about taking notes as I go along.
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Number one resource is Podnews.
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I know that it's highly likely that you are already listening to or
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reading Podnews every single day.
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It is a daily briefing on, surprisingly, podcasting news,
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rather aptly named thanks to James.
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But it's also possible you're wondering why I'm listing this among a resource
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to help serious podcasters because the aim of the publication is just to
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update you on podcasting news, not to train you how to be a better podcaster.
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Well, I mention Podnews and recommend Podnews for two reasons.
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One, our industry moves incredibly fast, being informed across a large cross
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section, if you will, of podcasting is really important to any serious
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podcaster and Podnews gets you there.
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The second reason is that James Cridland, the editor of the news source, sources
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out some excellent tutorials and guides that often, although not always, are
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germane to more advanced podcasters.
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So get that at podnews.net and read it or listen to it every single day.
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The second one is Sounds Profitable.
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Now, full disclosure, I do edit the newsletter, and I also help produce
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the podcast for Sounds Profitable.
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But that's not why you should read or listen to the show.
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Yes, the focus of this weekly newsletter and also a weekly companion
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podcast is on podcast ad tech.
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But even if you don't care about podcast advertising, you need to read what Bryan
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Barletta has to say every week because podcast ad tech is becoming podcast tech.
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Dynamic insertion goes well beyond programmatic ads, and every serious
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podcaster wants better analytics.
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Changing privacy regulations are going to cause our entire industry to
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change, not just podcast advertising.
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So get that at soundsprofitable.com, and read it every week and also
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listen to the podcast so you can hear other industry leaders discussing
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the concepts from prior editions.
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Third resource is Hot Pod.
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Hot Pod is a weekly newsletter that is now penned by Ashley Carman from
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The Verge, and it's been a staple of podcasting for many years now.
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Hot Pod also gets a lot of shade thrown at it, mostly because the newsletter
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doesn't cover "indie" podcasting nearly enough, say it's naysayers, at least.
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To which I say, well, it wasn't designed to do that.
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Instead, it's designed to look at how the larger players like big media
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organizations and large production houses are approaching podcasting.
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I'm looking forward to Ashley taking over the reins.
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In fact, this morning, the first episode, more of an intro, just published.
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I've enjoyed her investigative journalism with The Verge for a
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few years now, and I'm curious to see where she takes Hot Pod.
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So that's at hotpodnews.com, and read that every single week.
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Fourth thing, HowSound.
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Let's do something now for your ears, okay?
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HowSound by Rob Rosenthal for PRX and Transom is just that thing.
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It's not a podcast about podcasting, not at all.
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It's a podcast that showcases the best in radio storytelling, and don't get
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tripped up over the word radio in there.
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Think of this more as audio storytelling because every serious podcaster
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is also an audio storyteller.
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The casual format of HowSound, and also the long clips and sometimes entire
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segments, really let you understand the why as much as the how behind
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these sounds, leaving plenty of great nuggets for you to pick back up and
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put into your everyday podcasting life.
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That's HowSound, all one word, find it in your podcast listening
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app, or go to transom.org.
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New episodes are published there every other week.
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Then, finally, is a list on Twitter.
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I'm going to offer up a curated list of my own, not just me, but of
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the people who I feel are pushing podcasting forward on Twitter.
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I call this list my "Podcast Pulse" because that's the idea,
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keep your finger on the pulse of what's happening in podcasting.
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Now, if you don't use Twitter, okay, you don't use Twitter.
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I'm not here to convince you to use Twitter.
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If you do use Twitter, you can follow this, 111 or so people, all
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of them to varying degrees publish content on Twitter that these
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serious podcasters should know about.
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But I will remind you that it is Twitter, and Twitter users like
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me do, in fact, use Twitter for putting out more than just one thing.
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So not everything you're going to see is going to be all podcasting all the time.
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I don't recommend turning on notifications unless you're that crazy person.
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But I do recommend checking the list - again, it's called "Podcast
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Pulse" - from time to time, just so you can see what's shaking and what people
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who are also shaking in podcasting are thinking about at the moment.
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Again, I'll have a link to that in the episode notes, or you
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can go to my Twitter profile.
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Evo Terra and select a view lists and look for podcast pulse right there.
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Now here's the deal.
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I know I missed a few.
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I probably missed a lot, but I've only got a limited amount
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of time to do these episodes.
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I needed to keep it concise.
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However, I do have room to listen to, or read more podcasting content, specifically
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podcasting content that's created to make podcasters better podcasters and
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to create ultimately serious podcasts.
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So what did.
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You can tell me to comment right here.
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You can send me a DM.
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If you like, you can join us in the Advancing Podcasting
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community advancing podcasting.xyz.
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Or you can email me at evo@simpler.media.
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Let's share these resources.
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Also, if you got value from today's episode, please return some of that value
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at podcastpontifications.com/support.
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Tomorrow, another episode for serious podcasters who want to improve their craft
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on yet another Podcast Pontifications.
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Cheers!
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Podcast Pontifications is written and narrated by Evo Terra.
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He's on a mission to make podcasting better.
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Links to everything mentioned in today's episode are in the notes
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section of your podcast listening app.
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A written-to-be-read article based on today's episode is available at
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podcastpontifications.com where you'll also find a video version and a corrected
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transcript, both created by Allie Press.
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Podcast Pontifications is a production of Simpler Media.
