In this week's episode of MYFB, Dominic Monkhouse chats with Interview Valet's Tom Schwab about engaging with your customers to build a profitable business online.

They discuss the different approaches to podcasting, whether as a guest or a host, and the importance of targeting a specific audience. They also touch on the changing landscape of podcasting, including the inclusion of video and the repurposing of podcast content. Tom emphasises the value of meaningful conversations and the need to focus on quality rather than quantity. They also discuss the challenges of starting and maintaining a podcast and the benefits of being a guest on other podcasts.

Tom shares insights from his upcoming book, emphasising the need for effective connections and the power of storytelling. He also highlights the importance of positioning and focusing on the right audience.

Keywords

podcasting, guesting, hosting, specific audience, podcast evolution, video, repurposing content, quality over quantity, challenges, benefits, podcasting, business growth, book launch, podcast impact, measurement, marketing, relationships, sales, effectiveness, connections, storytelling, positioning, audience

Takeaways

• Consider whether to be a guest or a host based on your goals and target audience.
• Podcasting has evolved to include video and the repurposing of content.
• Focus on quality conversations and meaningful engagement rather than quantity.
• Starting and maintaining a podcast requires commitment and consistency.
• Being a guest on other podcasts can provide exposure, leads, and backlinks. There are millions of podcasts in the world, but only a fraction of them are currently active.
• Launching a book with a podcast can be a valuable strategy, especially when each episode dives deep into a chapter of the book.
• Measuring the impact of being a guest on a podcast is crucial for effective marketing.
• Podcast interviews can lead to faster sales cycles, higher initial prices, and less churn.
• Quality and quantity both matter in podcasting, but it's important to focus on the right audience and prioritize effectiveness over efficiency.
• Building relationships and telling great stories are key to success in business and life.
• Positioning and targeting the right audience are essential for business growth.
• Choosing who you work with is just as important as choosing who you drink with.

Chapters

00:00 Introduction and Embarrassing Podcasting Mistakes

01:12 Choosing Between Guesting and Hosting

03:40 Quality over Quantity

04:37 Challenges and Benefits of Starting and Maintaining a Podcast

08:28 The Value of Being a Guest

24:11 Launching a Book with a Podcast

26:06 Measuring the Impact of Being a Guest

27:56 The Power of Relationships in Sales

29:22 Effectiveness vs. Efficiency in Podcasting

32:07 Building Connections and Telling Great Stories

34:20 The Importance of Positioning and Targeting

37:42 Choosing Who You Work With

Mentioned in this episode:

Get Mind Your F**king Business