Welcome to Breaking Down Boxes. We have compelling conversations with entrepreneurs in the packaging space.

In this episode of Breaking Down Boxes, hosts Jeff Pallini and George Perreira sit down with Mark Jared, Director and CEO of Cumberland Container in Monterey, TN, to explore his unconventional career path and the evolution of his business. From navigating international challenges in China to leading a box plant in Tennessee, Mark’s story is a fascinating tale of resilience, innovation, and community.

Mark shares his unique perspective on leadership, emphasizing the importance of trust and collaboration, and discusses the strategies that have driven Cumberland Container’s growth. From investing in technology to building personalized customer relationships, Mark offers insights into the challenges and opportunities within the independent packaging industry.

About Mark

Growing up in the countryside outside of a small town I learned to be fairly self-reliant and after a couple of extensive trips a love for travel. I started mountaineering at 14 with my Dad which has taken me to some pretty amazing places. At 18 I went west to work the wheat harvest before moving to Virginia to attend school at Washington & Lee University. My junior year was three of the best as I had multiple jobs over a 2 year period from construction to sales and made a trip to Mexico to climb the 3 highest peaks.

Once back at school I took the opportunity to get selected for an exchange program W&L had with the Chinese University of Hong Kong. That was in 1979 when the US recognized the People's Republic Of China and it became the “new frontier” as few Westerners had traveled there since 1949. As a poor student I could not afford to join a tour but used my majors in history and philosophy and a bit of Chinese language to get a job leading tours to China. Over the next 5 years I lead over 45 trips all over China and also into Southeast Asia, India, Pakistan, the Soviet Union, Japan and others. During that period I also went to grad school and received my Masters in International Management.

Not wanting to turn 30 leading tours I got a job with consortium of companies building the largest foreign invested real estate project in Shanghai. After working and managing the Shanghai Centre project for 20 plus years and also working on projects in Korea and Vietnam I went to work for Dubai World responsible for developing new real estate projects in Asia. In 2010 I received a fax from my father to come home and buy the box company he had started in 1969. He claimed I could continue to live in China as the company had a management team but that turned out to be stretch of the truth. In 2013 I moved the family away from their 23 million best friends to middle TN and began to work at Cumberland Container where I had no clue how a box was made. However the company had a very good team of leaders that I recognized I needed to even try to manage the business.

After our GM left in 2016 taking a considerable amount of business we formed a management committee to run the business all of which are still at the company. I joined AICC around 2018 and began attending the meetings where I got a great introduction to a lot of new ideas and great people in the industry. I pretty quickly drank the kool-aid to get ahead we needed to have fast and precise equipment to be competitive and grow the business so over the past 5+ years we went on capital investment program buying new FFGs, RDC, Baysek, Speciality Folder Gluer, Partition Assembler, Automatan and Stitcher/Gluer.

We also expanded the facility growing to 260K square feet, upgraded our shipping fleet, scrap system and graphics capability making us well positioned for the next 10+ years. Plus I bought 12 acres of property adjacent to the plant for future expansion. Cumberland has a great management group and a very capable workforce of 95 employees with very little turnover all of whom still know more about how to make a box than me. It has been a great privilege to be able to work with this group and we are well positioned for the future.  

Connect with Mark & Cumberland Container

Email Mark

LinkedIn

Facebook

YouTube

Resources

AICC CEO Group, Emerging Leaders, and Production Leadership Group

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This podcast is brought to you by AICC, The Independent Packaging Association. Learn more at www.AICCbox.org. When you invest and engage, AICC delivers success.

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