Artwork for podcast Fire Footwear: Sneakers Talk (with Matt Frates)
Adidas To Sell Remaining Yeezys
16th May 2023 • Fire Footwear: Sneakers Talk (with Matt Frates) • Matt Frates | Matty Ice Media Network
00:00:00 00:19:43

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Kanye West and Adidas are back together, but it's not the love story we've all been waiting for. This temporary partnership could change the sneaker game, and we're here to break down what this means for you, the sneakerheads, and the role of corporate America in feeding our needs and wants.

We're also putting the spotlight on the current state of the sneaker industry – particularly Tom Sachs' recent release and the controversies surrounding it. What's the deal with sneaker branding hypocrisy? Is it the name on the shoe or the story behind it that makes it stand out? Find out in this episode.

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