Artwork for podcast EntreArchitect Podcast with Mark R. LePage
EA004: Selling Architecture as a Product with Karl Daubmann of Blu Homes
13th April 2013 • EntreArchitect Podcast with Mark R. LePage • EntreArchitect // Gābl Media
00:00:00 00:48:58

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Blu Homes has reinvented residential design with their patented folding prefab construction… offering architecture as a product.

Todays guest at The Entrepreneur Architect Podcast is Blu Home’s VP of Design, Karl Daubmann.

We talked about Karl’s background, how he landed an architect’s dream job at Blu and their integrated approach to delivering custom prefab modern homes throughout the United States.

If you liked Episode 1 with my friend Christopher Pollard, you’re going to love my conversation with Karl. Blu is taking home construction and the business of architecture to the next level. We discussed how Blu is changing the home building industry and what architects can learn from Blu’s success.

Topics Discussed in This Episode

Roger Williams University

Massachusetts Institute of Technology

University of Michigan

PLY Architecture

Integrated design

Architecture as product

The differences among modular, panelized and Blu’s patented folding designs

The birth of Blu Homes in 2008

Founders; Bill Haney, Maura McCarthy and Dennis Michaud

CATIA 3D Software

Founded by entrepreneurs and developed as a business, rather than an architecture firm

Problems with past prefab companies

Architects vs. Business

Secrets to success for Blu Home

The importance of company owned factory and on-staff tradespeople

How Blu Homes is funded and future investment

Similarities to tech company business structures

Prefab developer markets

Pricing of typical Blu Homes house

Growth of the company

The benefit of Blu NOT being a “architecture firm”

Tips for architects wanting to explore alternative paths to the traditional firm


Blu Homes

University of Michigan Taubman College School of Architecture + Urban Planning Faculty Directory

PLY Architecture

Dana Smith of Dadascope

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