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The Narrative Edge: The Power of Storytelling for Startups
Episode 15th February 2025 • 4 The Record • Populus Radio
00:00:00 00:27:33

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The first episode of our three-part series on storytelling throughout the company lifecycle kicks off with Plat4orm PR hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, as they explore how storytelling can serve as a strategic tool for early-stage companies. From crafting compelling founder narratives that build trust with customers and media, to presenting data-driven yet emotionally resonant pitches to investors, Valerie and Jessi share insights drawn from their experiences in the startup world.

Tune in to learn how startups can use storytelling to cut through the noise, connect with key audiences, and lay the foundation for long-term success. Plus, hear practical tips on leveraging media coverage to amplify your story and make a lasting impact.

Interested in how storytelling can make an impact at other key inflection points in your company journey? Be sure to check out episode two in the series on storytelling through a crisis, and episode three on product storytelling for acquisition, available at https://plat4orm.com/4-the-record/.

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