Being a high achiever does not only equate to being a success in a particular career or a business.  It can also mean that you have overcome the challenges of the mental and emotional side of things. 

In this episode, Annette had a very enlightening discussion with Dana Pharant, the creator of  'The Inner Dominatrix' mindset,  concerning about having ethics and high performance working side by side to create a sustainable business. Dana Pharant helps women entrepreneurs to be high achievers and take their businesses to an entirely new level of success.

Here are a few insights you’ll hear in today’s show…

• What does high performance actually mean?
• How do we balance ethics against performance?
• Making incremental shifts as opposed to massive changes.
• What is the best way to match your actions with different areas of your business?
• The mental and emotional side of the business sometimes gets in the way of making the right decisions.
• What can business owners do to get away with the emotional attachments with their hires who are no longer the right fit for the business? 
• Some types of pushbacks Dana gets when facilitating deeper conversations. 

Where to Connect with Dana Pharant: 

Website - https://danapharant.com/

LinkedIn - https://www.linkedin.com/in/danapharant/

Connect to Annette Ferguson:

Facebook - https://www.facebook.com/UKAnnetteFerguson/

Instagram - https://www.instagram.com/annetteandco_/

YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA

Listen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -

https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522