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97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova
22nd April 2025 • Product Led Growth Leaders • Thomas Watkins
00:00:00 00:23:02

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Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S.

She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experience and innovation in product management. She discusses continuous learning and a plan for a follow-up meeting to explore potential collaboration, highlighting the value of networking in the field.

Learn more about Elena's work HERE.

Connect with Elena on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

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