Got (green, plant-based) milk? While generative A.I. holds great promise for the future of CPG product formulation and marketing, tech-derived innovations also come with unique challenges. In this episode of the Natural List, Jessica and Adrienne talk with Aadit Patel, vice president product engineering at NotCo, about finding the right balance of technology and humanity to scale high-performing plant-based products. Jessica and Adrienne also share which companies are using A.I. as a force for good by focusing on climate-friendly agriculture methods, novel botanical identification and next-level plant-based product development.