In this episode of the Jeff Bradbury Show, Jeff sits down Jay Hammes, founder of
Safe Sport Zone to share his best secrets for building your brand through hard work, passion, and by targeting your audience with a personal touch.
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About our Guest: Jay Hammes
Jay has been involved in athletics his entire life: as a player, a coach, a teacher and athletic administrator at the high school, district, and collegiate levels. In 2013, he was named Wisconsin’s “Athletic Director of the Year,” inducted into the Wisconsin Athletic Directors Association Hall of Fame, Washington Park High School Hall of Fame, and was a nominated for the NIAAA Distinguished Service Award and their Frank Kovaleski Professional Development Award.
Jay’s passion for high school athletics has had him speaking throughout the country on maintaining a safer environment for after-school events. This earned Safe Sport Zone national recognition at Disney World by NCS4.
He is currently working with the National Interscholastic Athletic Administrators Association and is the author, chair and lead instructor of the leadership training course called “Contest Management
.”
Jay has had many articles published, and has been quoted as a source in numerous articles, including,
USA Today: “Security A Growing Concern.”
Jay graduated from the University of Wisconsin-Oshkosh with a BS in Physical Education, followed by earning his master’s degree from the United States Sports Academy in Sports Management.
He’s currently an elected Board Trustee for the Village of Wind Point; his major responsibility was overseeing the Village’s Police, Fire, and Safety.
About Safe Sport Zone
Nearly all school districts have security measures in place during school days. However, similar risk management policies are too often overlooked or ignored for evening events.
Safe Sport Zone has developed plans to assure safer environments for activities occurring at times other than during the regular school hours.
Safe Sport Zone has developed a staffing model for athletic administrators to adopt as a best practice. Spectator issues, identifying all fans, athletic concerns, facilities maintenance, evacuation procedures, and applications for almost any emergency are all part of the exercises.
For interscholastic athletics to survive, the games kids play have to be enjoyable, entertaining, safe, and educationally driven. Safe Sport Zone is committed to these principles.
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