ASMR stands for Autonomous Sensory Meridian Response. It has to do with certain triggers, usually having to do with sound or sight, giving you "tingles in your brain".  It may seem like a strange reaction to have while hearing unintelligible whispers, someone using a marker on a pad of paper or seeing someone use a makeup brush to caress your "face" (when the face is the camera). But it's very real!

Here are links to the article and videos I mention in the podcast:
Duncan Geere's article in in Science Focus is here:
https://www.sciencefocus.com/the-human-body/asmr-more-than-a-feeling/

This is IKEA's "Oddly IKEA" ASMR Video from two years ago: https://www.youtube.com/watch?v=uLFaj3Z_tWw

Here's Gibi's ASMR video with a couple of her friends:
https://www.youtube.com/watch?v=hxXnfGD3vUM

For those of you that have been following my blog and podcast, you know I'm a gamer.  Gibi even did a video where she interacted (the video was about wood tapping and scratching) with a product from Wyrmwood! (They were a sponsor for this video. And she promoted them perfectly for her audience.)
https://youtu.be/nY_o_mloMEs

And here's Gibi's guest appearance on Rooster Teeth:
https://www.youtube.com/watch?v=18zv8ruA8rM

Would you consider reviewing the Audio Branding Podcast?  If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!