At Breakthrough, we’ve surveyed hundreds of private practice owners to find out what mistakes they made in their marketing. And there were a few mistakes that kept coming up again and again (and again): Newsletters don’t work… Radio doesn’t work… Facebook doesn’t work… Print ads don’t work… Etc. On the surface, these all may look like different issues. But really, all these owners are making ONE big mistake. Here’s what it is and how you can make sure you avoid it in your marketing.