This episode of The One Small Change Podcast features host Yvonne McCoy and guest Janelle Anderson as they explore how early-stage coaches can ignite their business growth and visibility by implementing a consistent, repeatable workshop model. Yvonne chats with Janelle, who shares her journey from teacher to thriving coach and entrepreneur, unpacking why running the same workshop month after month creates momentum, authority, and real connections. Together, they discuss actionable strategies, the importance of building comfort through practice, the difference between workshops and webinars, and how saying "yes" to simple, repeatable actions can spark remarkable transformations.
Guest Bio:
Janelle Anderson is a seasoned coach with over a decade of experience, specializing in guiding early-stage coaches to build thriving practices. Drawing on her background in teaching, entrepreneurship, and live event leadership, she helps others create streamlined client enrollment workshop systems designed to build audiences, generate leads, and foster lasting client relationships. Her approach blends practical business structure with the human touch of interactive, impactful workshops.
Chapters:
00:00 Starting out with workshops
05:26 Why repetition works
06:59 Discovering depth in repetition
11:55 Building audience recognition
15:25 Starting workshops without a big audience
16:41 Planning workshops to grow audience
22:33 Being visible and engaging
23:34 Networking lessons and personal growth
28:17 Brainstorming workshop ideas
30:42 Client enrollment workshop overview
34:12 Helping clients find you
Quote from the Guest:
"Your right clients are already looking for you. When you show up consistently and authentically, you’re helping them find you."
Link:
Workshops That Win Clients: A Simple 7-Step Framework to Turn Your Workshop into a Client Enrollment Machine
https://workshopsthatwinclients.com/optin-page?am_id=yvonne2633
Welcome to the one Small change. I am thrilled that you are here
Speaker:again to embark on this journey of exploration,
Speaker:exploration and transformation. And
Speaker:I am your host, who apparently has rubber lips today,
Speaker:Yvonne McCoy. And I bring with me almost 30 years of
Speaker:entrepreneurial experience. But I have a huge passion
Speaker:for discovering growth through seemingly small changes.
Speaker:And so I am glad that you've come today to see what you can get.
Speaker:And I try to invite interesting people who can share things
Speaker:that you can put to work right away. And today my
Speaker:guest is the amazing Janelle Anderson. And
Speaker:she's going to share with us how some smaller, unexpected
Speaker:decisions sparked a remarkable change and growth in either
Speaker:her personal and or professional life.
Speaker:Janelle, thank you for being here. Thank you
Speaker:for having me, Yvonne. I'm excited to be here. So we've been
Speaker:in each other's world for a while and we were just talking
Speaker:before the thing that when we met before, we probably weren't doing
Speaker:kind of the same thing. And so it is really good to circle
Speaker:back and connect with you again. So I want you to tell
Speaker:everybody what it is you do and what made
Speaker:you shift into doing that and how it's growing your business.
Speaker:Yeah, sure. I. What I do now is I help coaches, early stage
Speaker:coaches, to build a thriving practice, a thriving
Speaker:business, by first of all, creating what I call the client
Speaker:enrollment workshop system. So it's a workshop
Speaker:that's. That's designed
Speaker:to enroll clients, right? It's designed to make them money every single month. It's
Speaker:a system so you can run the workshop every month. You're not
Speaker:recreating it. It's a refined, tested,
Speaker:dialed in workshop that works. And then it becomes a system because
Speaker:you're just putting it out there every month. And then that builds their
Speaker:clientele, it builds their list, it starts bringing them
Speaker:leads, it gives them visibility. And then from there, we
Speaker:build all the business structure around that so they have
Speaker:everything they need to thrive as a coach. And
Speaker:I didn't land here right away. I've been a coach for
Speaker:11 years. And before that I was an entrepreneur and a business owner with
Speaker:my husband. And. And way before that I was a teacher
Speaker:and a school teacher. So when I started coaching
Speaker:my, it was midlife, you know, and all the things that
Speaker:go with that. So I started working with women going through midlife
Speaker:and through a series of just evolutions and changes through the
Speaker:years. I landed here working with coaches around workshop,
Speaker:and I always did
Speaker:workshops. I think that's one of the reasons why I'm doing what I'm Doing now
Speaker:because even when I first started my business, I was doing workshops
Speaker:in the local library because I figured, why not? You know, I could get a
Speaker:group of people in front of me. And with my teaching background, it was really
Speaker:easy for me to put together content and teach and have them interact
Speaker:with me and, you know, give them work to do. And
Speaker:they loved it, you know, so I was really good at that, naturally, just from
Speaker:my teaching experience. But I didn't think about
Speaker:teaching people how to do workshops until just probably a couple years
Speaker:ago. About three years ago, I guess my mentor said you
Speaker:should be teaching people to do virtual events because I had been working
Speaker:with him on his team and I was doing a lot of three day events
Speaker:and of course continuing doing my workshops. And I was really learning and
Speaker:refining and learning how to make them,
Speaker:how to monetize your workshop and not just teach
Speaker:great content, which is what I was doing before.
Speaker:So that's how I landed here. And when he first told me that, I thought,
Speaker:really? I never thought about that before. But then it made total sense because it
Speaker:was my core strategy all along,
Speaker:because I use that strategy as well of doing a monthly
Speaker:workshop. There are so many things that you said that it would
Speaker:be easy for people to miss. Okay. So
Speaker:I'm just going to throw out a couple of things that you said that I
Speaker:think is really important. The first thing you said
Speaker:kind of is you evolved. And I think that's what keeps people
Speaker:from doing stuff right away is they're like, I'm not ready. Right. The
Speaker:second thing that you said that I think is so important is by
Speaker:doing workshops consistently, you're.
Speaker:That's what most people are missing in their business, the consistency.
Speaker:Yeah. So people know where to find you on a regular basis.
Speaker:The other thing. And it brings you. It makes your income more
Speaker:consistent too. The other thing that you said,
Speaker:if I can remember it, we're talking about consistently.
Speaker:Oh, is that a workshop leverages
Speaker:your work, so you get to talk to several people at a time
Speaker:versus just one on one on one. You know, it leverages your time.
Speaker:So that's so important. So do you want to talk about
Speaker:one of my favorite topics, which is the fact that people are like, I'm
Speaker:doing the same workshop every month.
Speaker:Why people are afraid of that. That comes up all the time.
Speaker:Yeah. Yes, yes, I get that question all the time. Won't people get
Speaker:tired of it? Won't people get bored? Won't they? But the
Speaker:reality is that you're always reaching new people, number one.
Speaker:If you're doing this correctly, you're always putting it in front of new people, which
Speaker:is expanding your reach, expanding your audience, and new
Speaker:people are coming all the time. The other thing that kind of
Speaker:surprised me, actually, when I started really dialing in just one workshop,
Speaker:is that I have people, I have repeat attendees that come
Speaker:every time, and they love it. And they always tell me that they get something
Speaker:new out of it, because the first time they were wherever they were
Speaker:in their journey and. And got something. And then the next time they come,
Speaker:they've grown and they're at a different place and they hear something that they didn't
Speaker:hear the first time. And maybe they started implementing part
Speaker:of it, but not all of it. And then they come back and they get
Speaker:more. So it's really not. You're.
Speaker:You don't have to worry about that. And every time that you
Speaker:deliver it, you're probably going to tweak it a little bit anyway
Speaker:and deliver it in a different way. I mean, it's always the same content for
Speaker:me, but I. I might highlight something more than I did last time or
Speaker:whatever, and your audience is just getting more
Speaker:and more out of it. And the other thing I said, the third
Speaker:thing is that if you have repeat attendees, maybe they weren't ready
Speaker:when they first came to jump into your offer, and now they are.
Speaker:Now they're at a place where they realize, well, I actually need help doing this
Speaker:thing, and I tried to do it on my own, but I actually need help,
Speaker:so I'm ready now to say yes to your offer. I think
Speaker:the thing, if I use myself as an example,
Speaker:I was like, what do you mean I'm going to do? You know, I think
Speaker:the entrepreneurial brain is kind of the squirrel brain, you know, I can do this,
Speaker:I can do this. I can, you know, and so, you know, when the
Speaker:idea was like, do the same workshop, I was like, oh, my God, this is
Speaker:going to be the most boring thing ever. You know, I'm going to be bored.
Speaker:So these people are going to be bored, right? And so
Speaker:from my side of the equation, what I found
Speaker:was that the skeleton of the workshop
Speaker:is the same. But what changes every single time,
Speaker:first of all, the people who are there. So the energy in the room and
Speaker:the questions are different and the interaction and all that kind
Speaker:of stuff is different. But instead of, like,
Speaker:spreading yourself thin, like, wide, you get
Speaker:much deeper into your subject matter. I mean, your
Speaker:perspective about it. And, you know, and to me,
Speaker:it's. It's. Things need to be relevant and so after each
Speaker:workshop, I always look at it and go, where didn't I
Speaker:not quite nail it? Why didn't I? You know, and so you kind of.
Speaker:You tinker with it enough to make it,
Speaker:you know, feel good. But you're right, people come. I have
Speaker:people who come over and over and over to my workshop. And
Speaker:I think one of the things that you didn't mention
Speaker:is that by doing it on a regular basis, it's
Speaker:easier for people to find you. It creates momentum. And those people that
Speaker:come more than once tend to bring people with them. Yes.
Speaker:You know, yeah, it all works to expand
Speaker:that reach and that visibility and your authority and your credibility.
Speaker:And the consistency of showing up every month,
Speaker:you know, that's the other thing, like you're mentioning, like this consistency. It shows
Speaker:up, let's say, on LinkedIn or something, and then it comes back again the next
Speaker:month, and maybe somebody seen it several times. They're like, huh, I keep seeing this
Speaker:workshop. I should go check it out. You know, it's that consistency of always
Speaker:showing up in people's feeds and
Speaker:the. The ability for them to just come and get
Speaker:to know you, you know, that's. The other piece is I love what you were
Speaker:saying about the audience change. It changes it because of who's in the room
Speaker:and what questions they're asking, what aha's are having. And that's a key
Speaker:piece that I teach about workshops, is that
Speaker:it's not just about you giving information. It's about the
Speaker:interaction with the people. It's about letting them kind of shape your
Speaker:event with what they're bringing and what they're asking
Speaker:and what the. What they're coming up with. If you give them a little
Speaker:exercise to do or you do a coaching spot or
Speaker:something. And I always tell my attendees, like, you help shape this
Speaker:and make it unique. Everyone is unique because you guys are in the room, you
Speaker:know, and that's, to me, like, one of the best parts of running
Speaker:workshops is that people. I get to know and see where they're coming from
Speaker:and what are they working on and what is their passion. And as they are
Speaker:interacting and taking part in the whole
Speaker:event, it's just I learn from
Speaker:them, and I get a lot of enjoyment out of that interaction and that
Speaker:connection with them. And then I think they walk away feeling
Speaker:really valued and seen and heard. So I
Speaker:think. And again, you said, because I'm doing this, too, there are
Speaker:things you're saying that I think people may not be grasping.
Speaker:One is that you actually have Activities.
Speaker:It is a workshop, it is not a webinar. Right.
Speaker:And that's one of the differences that I made too, is
Speaker:that I have a workshop and people do
Speaker:exercises and they do things in there so that
Speaker:they are actually getting something out of it. I'm trying to actually give
Speaker:them a real time experience. Yes. The other
Speaker:thing I think that I've started doing, which is interesting,
Speaker:is I have been doing a pre workshop
Speaker:survey and I just started doing this and it's been
Speaker:interesting, the feedback that I've gotten. And people seem to fall
Speaker:into a couple categories. You've got the people that fill it out but don't come.
Speaker:The people that don't, don't come and don't fill it out, you know, and so
Speaker:you kind of have an idea of, you know, what's going on.
Speaker:And there was a third thing that you said that I thought was, oh,
Speaker:when you do the same workshop, it builds your authority and credibility.
Speaker:It isn't like you see an activity and you only see it once and
Speaker:you never see it again. It's like the people you know see that
Speaker:you're, you are doing this thing and this is the thing that you're
Speaker:doing that you become known for and
Speaker:just, you know, and I'm sure part of what you, you talk about
Speaker:is, you've said it is people are ready for things at different times.
Speaker:And so sometimes, depending on what your topic is,
Speaker:it takes people a really long time. You know, it can take them a short
Speaker:amount of time or it can take them a really long time to recognize that
Speaker:they have the problem that you're solving. So they may see it one time
Speaker:and go, oh, that's interesting, but that's not what I'm working on, right? And then,
Speaker:and so, you know, one of the jokes that I tell in my, my workshop,
Speaker:it's not a good story, is first of
Speaker:all, people have to see you 12 times at least, right? Different
Speaker:platforms and stuff. So if you do, you know, if you do more than one
Speaker:type of workshop, they now have to see you 24 times you or
Speaker:36 times. So that makes it really hard, much better for
Speaker:you to have them see you 20 times on the same thing than try
Speaker:to stretch it out. But the other thing is
Speaker:that I say
Speaker:it's like having a mobile store. If you do lots of different things
Speaker:on Monday, you're on a one corner and somebody sees you and says, oh, I
Speaker:think I'll come back later this week. But by the time they come back, you've
Speaker:moved it someplace Else. And you're selling something different. Yeah. So
Speaker:it makes it really difficult for them to find you.
Speaker:Yeah, yeah, we are. We are definitely on the same
Speaker:page. And, and the, the other thing that I would
Speaker:say is you're talking about early
Speaker:stage. So there are lots of ways to be consistent
Speaker:even if you don't do a workshop before you start a workshop. And
Speaker:I found, for instance, just showing up at the same
Speaker:networking on a regular basis so that you can get your message out
Speaker:there. The other thing that I,
Speaker:I have, some of my clients use, have office hours. It
Speaker:just means that once a month you are someplace where you
Speaker:answer questions, but they know where to find you. And you
Speaker:also have. Have something, I think, that you can offer people.
Speaker:You know, you can say, when you're networking, I have office,
Speaker:open office hours, you're more than welcome to drop in and ask questions.
Speaker:And that's kind of how I started my workshop, is I did office hours twice
Speaker:a month. And I thought, you know what, I was
Speaker:getting some clients out of it, you know, because sometimes nobody showed up at one
Speaker:person. And we really had a lot of time. But then it was like, I'm
Speaker:already putting two hours a week in this, two hours a month.
Speaker:And so I had the open office hours that came
Speaker:before the workshop so I could feed people
Speaker:into it. Right. And then I had the workshop and the
Speaker:thing that I, that you. I know what it was. I wanted to point out,
Speaker:when you have do the same workshop, you are really
Speaker:in rinse and repeat mode. It is. It's
Speaker:not like you're creating something from scratch over and
Speaker:over, over and over again. I mean, it becomes
Speaker:something that's just a normal part of what you do. And
Speaker:you can put your times out way in advance so that, you
Speaker:know, if somebody comes to register and they go, oh, you know, I
Speaker:don't. I can't come to this one. Maybe I'll come to the next one. So
Speaker:it is a wonderful way to get people.
Speaker:Okay, so this is not about me. What, what?
Speaker:I just want to. I just want to affirm that
Speaker:this system works. Yes. And.
Speaker:And it's a good way to go. I mean, I love it.
Speaker:Is there anything else? Like, what is the thing that you find people are
Speaker:most resistant to besides, I'm not ready?
Speaker:Well, one of the biggest questions always is how. How am I going to get
Speaker:people there? Who's going to come? Who would want to come to my workshop? And
Speaker:I went through that myself a lot, and
Speaker:that's a big thing, because they're again, and you mentioned this earlier, like, wanting to
Speaker:get it perfect the first time out, instead of just doing it and testing it
Speaker:and changing it. And, you know, I always looked at my workshops as,
Speaker:I'm going to test this out and see what happens, you know, and see who
Speaker:comes and who likes it. And then I'm going to change it and fix it
Speaker:and do it again. And. And instead of waiting to get it perfect, because you'll
Speaker:never get it perfect until you actually start doing it. But the other big concern
Speaker:is how do I get people there and
Speaker:who would even want to come? And especially coaches that don't have a big list
Speaker:yet or they don't have a big audience yet. They think, oh, I can't do
Speaker:this yet till I have a big audience. But the truth is, this will help
Speaker:you build your audience, actually. And don't worry about
Speaker:starting off your first one having a bunch of people. What if you just had
Speaker:two or three in the room? That's okay. And you're practicing, you
Speaker:know, the first few that you do, you're kind of practicing and you. I would
Speaker:rather practice on a small group than a large group anyway.
Speaker:So I always say just go out and start doing them. Make sure that you
Speaker:plan the workshop so that it leads to an offer. That was one of the
Speaker:mistakes I made. Make sure you. You know what you're offering and you know
Speaker:how you're presenting it, and then from there plan the workshop content
Speaker:so that it goes to the offer. It's not a different topic, and it should
Speaker:be your core topic anyway, your workshop that you do every month.
Speaker:But start with people you know, go in and
Speaker:do some direct invites on social media with people that you know
Speaker:that you think might be interested to come and just start with that
Speaker:and start small and just let it grow. Because the more that you're doing it
Speaker:and the more consistently that you're doing it, more people will come, your list will
Speaker:grow, your audience will grow. It's a strategy to get
Speaker:clients, but it's also a strategy to grow your list and grow your visibility and
Speaker:grow your audience and be consistently seen around one
Speaker:particular topic. Like, you said that you're the expert in
Speaker:this topic. And I know
Speaker:this just came to me, it's not quite answering your question, but we were talking
Speaker:about different topics and people worrying about the
Speaker:same topic being boring. And. And I always have people say, well, you know,
Speaker:I have this topic I'm going to do this month and this topic. And then
Speaker:they think of all the topics that they could teach on And I'm like, why
Speaker:are you giving away everything? You know, in free workshops or even low,
Speaker:low cost workshops? All that stuff that you want to teach on should
Speaker:be in your program, not giving it
Speaker:out bit by bit. Because like you said, people get confused. They don't know what
Speaker:you're all about. And you're also giving away expertise that you could be
Speaker:packaging inside of a program. And, and so your workshop, your
Speaker:should be a taste, it should be an appetizer of what you do.
Speaker:Right. And then you can package all that other stuff, all the topics
Speaker:you want to talk about into your program and they can pay for it.
Speaker:Well, you know, I think the, the, the, one of the things you said that
Speaker:always, you know, I always think about and I, I tell my
Speaker:clients is you don't put yourself on a pedestal. If you're never on a,
Speaker:if you don't put yourself on a pedestal, you don't have to worry about getting
Speaker:knocked off. I am so glad that I started
Speaker:doing my workshop when I did not have many people because I
Speaker:was not good. Yeah, yeah.
Speaker:When we start, you know, so you don't want to, you don't want to have
Speaker:your first workshop be in front of like 200 people and bomb.
Speaker:No, then you will have burnt your list. But I think the
Speaker:other thing that's important is I think, I believe
Speaker:there are certain, you know, I call them universal principles. You know, there
Speaker:are certain things that need to be true. I mean, for me,
Speaker:I mean, if you say you're going to have an hour workshop, don't make
Speaker:your workshop go for an hour and a half. That just drives me
Speaker:crazy, you know, I mean, and so, you know, one of
Speaker:the things that I do is, you know, I always have some
Speaker:extra things. So if for some reason I'm on, you know, I don't get a
Speaker:lot of engagement or I'm on multi, I'm going really fast
Speaker:and I'm finished a lot sooner than I think. Then I have, you know, I
Speaker:go, does anybody want to play? Does anybody want a hot seat?
Speaker:Yeah. And so, you know, we'll do that. And if they don't, I go,
Speaker:hey guys, you know what? I'm about quality, not quantity.
Speaker:I will gladly gift you back 10 minutes of your day if nobody has
Speaker:any other questions. And I will hang out if anybody does. And
Speaker:so knowing how to be a little bit flexible. But the
Speaker:most important thing I think, and part of what I teach is
Speaker:being yourself is being the way that you are. And this
Speaker:was the big mistake that I made. Is that
Speaker:I had done curriculum development, and, you know, I'd taken
Speaker:all these webinar classes, and, you know, I started with,
Speaker:I think, 20 some PowerPoint slides. And somebody was like,
Speaker:oh, my God, you need to have 50. And then I was like, then they
Speaker:went. I talked to somebody else who said 76. And I
Speaker:was like, do you know. I mean, I was just kind of listening to all
Speaker:this stuff, and I was like, this is not me. I mean, my
Speaker:workshop now has 13 slides. That's it.
Speaker:Right. Because I want to stop the slides and, you know, the
Speaker:PowerPoint and talk to people and interact
Speaker:and you learn what your.
Speaker:What works for you. I would much rather have
Speaker:8 to 12 people in the room or 19 that are actually
Speaker:engaged and actually are being involved than
Speaker:to have 30 or 40 people that are saying nothing.
Speaker:Right, right. You know, and so when I put out my thing, I
Speaker:go, this is a real workshop. You want
Speaker:clients. So part of that is being on camera.
Speaker:Yeah. Be prepared to be on camera. And, you know, when I get there,
Speaker:you know, somebody said to me once, I can't believe you
Speaker:bullied us to be on camera. And I was
Speaker:like, all I said is that, you know, you should be on camera.
Speaker:But, you know, what I realized was this probably was not the right person
Speaker:for me. Right. Because I'm telling. Part of what I'm talking about is
Speaker:helping people to show up and be found. And, you know, and
Speaker:if you're not willing to be on camera in. In this kind of a setting,
Speaker:which is, know, a safe, then you're not going to. You're not. You're not going
Speaker:to probably take the advice that I have about how to find clients either.
Speaker:Yeah. Do you know, so you need to have a really
Speaker:good, you know, and one of my clients who was like my wingman once
Speaker:on a workshop afterwards, said, I don't know who that person was
Speaker:that gave that workshop. That's where I was originally going.
Speaker:She said, you didn't listen. You didn't pay attention. You didn't,
Speaker:you know, respond to the chat. And that's not the coach that I
Speaker:love working with. And that. That totally changed everything
Speaker:for me. I mean, I was like, I need to really take
Speaker:a look at this because I'm not being myself.
Speaker:So it's. It's such a good point. And I also say about the
Speaker:camera thing is that if you want to put yourself out there, you want to
Speaker:be found, you want to lead workshops and speak, you need to
Speaker:be on camera when you're attending another event, because People are
Speaker:seeing you. And when you ask questions and you put things in the,
Speaker:in the chat, people are seeing that. And you never know who's in the room
Speaker:that might reach out to you and say, hey, I loved what you said. I
Speaker:love what you asked in that workshop. I'd love to work with you, or I'd
Speaker:love to meet with you. And you're being seen. You're, you're, you're the
Speaker:ones, the ones that are on camera and in, in engaging
Speaker:are the ones that are being seen and remembered by everybody else. And
Speaker:if you're off camera and there's that black square, which I hate talking to a
Speaker:black square, then nobody even knows you're there and nobody pays attention to you,
Speaker:and so you're not being seen. So look at attending
Speaker:events as a way to get more visible as well as
Speaker:hosting it yourself. And practice being on camera and being seen
Speaker:and being comfortable with it and interacting. It's all good, you know, it's all going
Speaker:to be good for you. And I think the thing to remember
Speaker:is this. You know, I have these, these ideas that
Speaker:float around in my brain, but, but it made a lot of sense to me
Speaker:is someone said to me, one of the
Speaker:benefits of participating is there's always somebody that's going to be
Speaker:better than you, and there's always somebody who's going to need what you say.
Speaker:And so where you are is perfect for the people who need what
Speaker:you want, what they need. And so I, One of the things that I
Speaker:found when I totally, you know, I was not a
Speaker:networker, and so I had to really make myself do that.
Speaker:And of course I like everybody else. What I did was I went in and
Speaker:saw everybody with a dollar sign on their forehead, you know,
Speaker:looking for a client, right? And when I finally went,
Speaker:this is not what I'm going for, right? I'm going to make
Speaker:connections and, you know, whatever. And
Speaker:so it surprises me now that I have consistency of
Speaker:networking in certain places and stuff that somebody will say,
Speaker:I'll make a comment and somebody else will go, you need
Speaker:to talk to Yvonne. She can, you know, And I'm like,
Speaker:I'm always, I'm always surprised, you know,
Speaker:okay, so before we run out of time,
Speaker:which I say every week we. I get into this conversation, it's like, oh, my
Speaker:God, the clock is ticking. What are
Speaker:three things that you would suggest that people can do right now?
Speaker:So I would say, first of all, think
Speaker:about, think about doing
Speaker:a workshop. Like, put it on your calendar, maybe put it on your calendar a
Speaker:couple months from now so that it's on your calendar and you feel like,
Speaker:okay, it's on my calendar now I have to do it. Because that will put
Speaker:you into action mode to start planning for it. And you need,
Speaker:especially if you haven't done one before, you need a couple months to make sure
Speaker:you're promoting it and you're planning it. So get it on the calendar.
Speaker:And then if you're scared after you do that, just think about
Speaker:what is the invitation you want to make inside your workshop?
Speaker:What do you want people to do with you after the workshop? And
Speaker:plan that, like whether it's a discovery session to a coaching program or
Speaker:a course or something you're selling in the workshop. What
Speaker:is that all about? What are the results and transformation they're going to get from
Speaker:working with you? Really, like write those down. Not, not the
Speaker:features. Like, we're going to have these sessions and we're going to have this and
Speaker:this and this. But what's the result? What's in it for them?
Speaker:What's going to be good for them? And then take your, take that and
Speaker:plan your workshop. One good technique
Speaker:is to think about what are some of the false beliefs they're going to come
Speaker:up or they have around that topic or around that
Speaker:subject that you is in your program, Right. So if you help people with
Speaker:exercise and nutrition, for example, and you want to invite them into
Speaker:a program for them to lose weight or something, what would
Speaker:be some false beliefs they're going to have about that and talk about that
Speaker:in your workshop and then constantly just talk about
Speaker:when people work with me. This is how we overcome that. And here's another
Speaker:one that's common and get them interacting with you. And yeah, yeah, that's something
Speaker:I struggle with. And here's a little mindset shifter, a
Speaker:prompter, you know, let them do a little exercise with you. But all along
Speaker:you're, you're talking to them about those pain points and those
Speaker:challenges they have. And you're also saying, you know, in my, in,
Speaker:I'm going to make an offer later. I always tell people at the beginning, I'm
Speaker:going to offer something at the end of this. And then you're talking about
Speaker:in, in my program that I'm going to be offering soon, this is what we
Speaker:do. And that way you are right, really priming the pump and you're answering
Speaker:those questions in their mind. So don't be afraid to do your first
Speaker:workshop, but kind of plan it that way first so that you're not Just
Speaker:don't dive deep into all kinds of things. I
Speaker:guess I'm not giving you simple things here, but put it on the
Speaker:count. But you were saying some really good stuff. So do this, do the next
Speaker:thing. And I want to say something too. The last thing I'd say is don't
Speaker:overstuff, don't, don't fill your workshop with
Speaker:so much information that they can't digest it and absorb it.
Speaker:Take out probably most of it and just leave. What feels like to
Speaker:you, Nothing. It's really something for them. Because then like you said earlier, you can
Speaker:go deeper into it, you can spend more time around it and you're giving them
Speaker:an appetizer, not a full buffet. And you don't have to create so
Speaker:much content. And then that way they can absorb it, they can digest it, they
Speaker:can process it. Then they're going to want the full meal, the full
Speaker:buffet at the end, which is awesome.
Speaker:And one of the great things that you can do is
Speaker:find every opportunity that you can to
Speaker:speak before your workshop. Because one,
Speaker:it will help you. I mean, you may just take one little thing that you
Speaker:want to have in your workshop and talk about that and you get comfortable talking
Speaker:about it. And then whenever you're speaking, you can offer your
Speaker:workshop and that'll help you to grow your list. The other
Speaker:thing I do is I will say to ChatGPT,
Speaker:you know, if I have a point, what is, for instance, if we're
Speaker:talking about exercise, what are the top seven
Speaker:reasons people don't exercise? Or, you know, or if you, if
Speaker:you're saying women over 50, you know, you go, what are the top reason
Speaker:seven reasons women over 50 don't exercise? Yeah,
Speaker:and I always say, I say I always use seven because
Speaker:two of them are usually crappy ideas. You know, two of
Speaker:them are maybe two or three of them, maybe things that I've already
Speaker:taken into consideration. And then there's like one or two that are
Speaker:like, I never thought about this, you know, because it's taking a
Speaker:more universal view of things. And
Speaker:I find that, I find that really helpful just to
Speaker:brainstorm and to get it going. But I
Speaker:love everything that you're saying. So what is your gift?
Speaker:So I have created what I call the Clients framework.
Speaker:It's a seven step process to build this kind of workshop from start to
Speaker:finish. And Clients is an acronym. So the gift is
Speaker:my guidebook that walks you through that framework.
Speaker:It's called Workshops that Win Clients. And it'll walk you through
Speaker:the seven steps of the client's framework so that you can start
Speaker:planning a workshop and plan it so that it's, you know,
Speaker:going to keep people involved and get them to that want to step into
Speaker:your offer. And with that, once you download it
Speaker:on the next page, it gives you a free ticket to my event,
Speaker:Virtual Events Bootcamp, where we actually do the whole thing together with
Speaker:you over three days. We use that framework and we build your workshop
Speaker:plan together over three days so you can come to that for
Speaker:free. And you have your guidebook, you have all, all the
Speaker:seven steps, and you also do your monthly workshop.
Speaker:So yeah, if my monthly. Well,
Speaker:my monthly workshop is called the client enrollment workshop. And I talk about my framework
Speaker:and we dive into one piece of it and I get them thinking about, you
Speaker:know, how this could work for them and what we work on one piece of
Speaker:it together. I do a little demo of what kind
Speaker:of offer you could create because that's really the first
Speaker:thing you need to before you plan your workshop. And a lot of times
Speaker:coaches just are selling sessions and they're not selling an actual
Speaker:program that speaks to the results and transformation. They're just
Speaker:saying, hey, we'll have 12 sessions and whatever. Right? I'm laughing
Speaker:because one of the first talks that I did,
Speaker:I had a dynamite talk and I had a dynamite offer and the
Speaker:offer did not match the talk at all. I mean, I went to a three
Speaker:day workshop about building your talk and stuff, and the
Speaker:first thing she said is, let's we reverse engineer this. Yes.
Speaker:And I went, oh, my God, this is why this is not working. Because this
Speaker:offer has nothing to do with my. Exactly.
Speaker:I've done that so many times and
Speaker:people look at you kind of like, huh. So if nothing.
Speaker:So I'm going to tell you to register for, for the boot camp.
Speaker:This is an evergreen podcast. So, you know, if for some reason
Speaker:it's, you know, you're probably going to do it more than once. I do
Speaker:it three times a year, so whenever. So, you know, but,
Speaker:but I, I think the key point to this is that
Speaker:it's sometimes it's the simplest, most common sense things
Speaker:that you can't figure out on your own when you're doing it's.
Speaker:And you think to yourself, I should have known that.
Speaker:Anyway, so that's why, that's why you need an outside perspective and you need help.
Speaker:All right, just very quickly, the fun question. When was the last time
Speaker:you did something new for the first time? Well,
Speaker:recently, actually, I was visiting my daughter early February.
Speaker:This. Just this month or last Month. And she,
Speaker:she loves to do this thing called eco printing with plants and
Speaker:stuff. So we did this whole project together. I'd never done that before, and
Speaker:it was super fun. When she first was telling me about it, I couldn't quite
Speaker:get what it was, but we just spent one
Speaker:day, you know, taking all these flowers and plant pieces and printing them
Speaker:on paper. And I ended up with three or four that
Speaker:I really love. Like, you can turn them into cards or you can frame them
Speaker:or whatever, but you're actually printing with plant matter.
Speaker:And so that was really fun. That sounds
Speaker:fun. That's. I've seen different people do different versions of that.
Speaker:Okay, it's time for a commercial, guys. So if you
Speaker:enjoyed this, I hope you will subscribe, share and engage on
Speaker:social media about this podcast. And like I said, one of the reasons that
Speaker:I did this is I wanted to bring people into the community
Speaker:that maybe you haven't met. And the whole idea of this is to fuel your
Speaker:quest for growth and impact. And so I hope that you'll continue to
Speaker:join me on the one small change. And it, sometimes it's
Speaker:the tiniest shifts that you do over time that will give
Speaker:you monumental transformation. And there are a couple of
Speaker:episodes in there that, you know, I just talk on my own,
Speaker:but every, get, every guest has a
Speaker:gift. And so I hope that you go in and take a look because
Speaker:it's like a personal library that you can go and use
Speaker:to grow your business. So, Janelle. Yes. Give
Speaker:me some last words of wisdom. So there's something that
Speaker:we've sort of talked about a little bit, and I, and I really wanted to
Speaker:bring this home and that is that, you know, the first
Speaker:question coaches will always ask me is how do I find clients?
Speaker:But you've talked about it before during this talk that you want to be
Speaker:found. So I always say the right question to ask yourself is,
Speaker:how do I help my clients find me so that
Speaker:you're not chasing after them? That energy of like, I have to go find
Speaker:clients. No. When you create a monthly workshop like we've been talking
Speaker:about, or any kind of visibility, like the weekly show or the
Speaker:twice a month office hours, you are.
Speaker:I, I like to think of the analogy of a highway and you're looking, you're
Speaker:driving, and you're like, I want some coffee. And you look for the coffee shop
Speaker:sign and now you know where to find the coffee. It's like you're putting a
Speaker:sign in the road where your clients are out there looking. And
Speaker:so you're letting. You're helping them find you. You're not
Speaker:chasing after them. And one statement that
Speaker:turned so much of this around for me was my clients
Speaker:are already looking for me. My clients are looking for me.
Speaker:They're out there on the highways. They're looking for me. It's
Speaker:not that I have to go convince them they're looking for me. So I want
Speaker:to create a way for them to find me.
Speaker:You. You wanna. I absolutely agree with you that your
Speaker:right clients are looking for you. And if you do not
Speaker:show up consistently, you are doing them a disservice.
Speaker:Yes. Oh, God, this was good. All right,
Speaker:guys, we gotta go. And I say that every week. We run out of time
Speaker:and we gotta go. But this is what I want you to remember.
Speaker:Change is simple, but it's not always easy. It requires courage,
Speaker:resilience. Resilience. And a willingness to step out of your comfort
Speaker:zone. If you're not feeling a little bit nervous, then I think it means you
Speaker:don't care. At least that's what it means for me. So I hope that you
Speaker:will continue to join me on the one small change. And
Speaker:until then, I want you to stay very,
Speaker:very curious. Janelle, thank you so
Speaker:much for your time and wisdom. Thank you for having
Speaker:me. It was a pleasure. This was great. Goodbye,
Speaker:everybody. Bye. Bye.