Capt. Rosbach has spent the last thirty years studying and practicing all things business, and the previous ten years as an advisor, consultant, public speaker, and business coach to a wide range of industries, celebrities, individuals and even countries. He not only shares his tradecraft with others but also practices it in the many startup's he is currently involved in. He is the founder of Hydro Flask and other highly successful business endeavors. Prior to entrepreneurship, Mr. Rosbach was a SCUBA dive Master/Instructor (PADI 158190), US Merchant Marine Boat Captain (50 Tons), Commercial Airline Pilot (ATP), and was/is a world explorer.
Time Stamp:
📍[0:00] “Don't sit and wait for the opportunities to come, get up and make them.” Madam C J Walker
📍[9:37]Marketing: What are your favorite guerilla marketing tactics?
📍[11:27]Marketing: Facebook groups, door hangers, t-shirts, etc
📍[13:20]Marketing: Printed materials on doors & cars and spreading by word of mouth....
📍[14:45]Differences between marketing a product and a service.... To market a product you have to get the product into as many hands as possible. This is also true with services. Influencers can help you spread your message.
📍[16:56]Identifying influencers as your target clients.... You're looking for the sneezers who give referrals generously!
📍[18:27]https://get.nicejob.com/
📍[18:58]FC4B $50
📍[35:40]How to go from 3,000 to 1,000,000 units in sales in less than 3 years
📍[36:23]Travis loves helping well-funded start ups
📍[38:21]Travis says no more than he says yes
📍[38:53]https://www.goodreads.com/book/show/641604.Purple_Cow
📍[40:06]https://drinkboxt.com/
📍[42:07]Travis offers to help be an entrepreneurial idea filter and will share his 4 month step-by-step process to help bring an idea to life.
📍[43:27]Reach out to Travis at https://www.tumalogroup.com/
📍[45:02]How to take a vision to a business to a lifestyle....
📍[45:57]How Travis funds his travel addiction through his passions (pilot, captain, entrepreneur...)
📍[52:51]Marketing Homework: Find a way to guerilla market your company.
📍[55:01]Finance Homework: Go back to your why...
📍[55:28]Systems Homework: Reach out to Travis if you need help troubleshooting a problem in your business
📍[55:34]https://www.tumalogroup.com/ ,
📍[56:22]People Homework: Think about what you were doing 5 years ago vs what you're doing now? And project 5 years in the future... How does that feel?
📍[56:47]https://www.ted.com/.../simon_sinek_how_to_discover_your...
📍[57:02]Travis's Homework: Do Good & Be Good!
Quote of the day!
“Don't sit and wait for the opportunities to come, get up and make them.” Madam C J Walker
Resources
https://get.nicejob.com/
Travis Rosbach - https://www.tumalogroup.com/ , https://drinkboxt.com/
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
]https://www.goodreads.com/book/show/641604.Purple_Cow
