Shownotes
In this episode, Clare Forestier discusses the importance of having a clear objective for successful events. She highlights how unclear objectives can lead to events falling flat and the needs of attendees not being prioritised. Clare emphasises the need for a clear objective to guide every decision made during event planning. She suggests that a clear objective benefits event planners, suppliers, and attendees by ensuring that everyone is aligned and engaged in achieving the goal. Clare provides tips on defining a clear objective and encourages listeners to take action and define their objectives to create impactful events.
Keywords
clear objective, successful events, event planning, attendee needs, decision-making, event goals, event success, measuring success, event design, engagement, event impact
Takeaways
Having a clear objective is crucial for the success of events.
Unclear objectives can lead to events falling flat and the needs of attendees not being prioritszed.
A clear objective guides every decision made during event planning.
A clear objective benefits event planners, suppliers, and attendees by ensuring alignment and engagement.
Defining a clear objective involves attributing a measurable action that attendees should take after the event.
Measuring success is important to evaluate the impact of the event.
Event design, content, and investments should align with the clear objective.
Creating an event that makes attendees feel heard, valued, and inspired increases the likelihood of achieving the objective.
Taking action and defining a clear objective is essential for creating impactful events.
00:00
The Power of a Clear Objective
03:29
The Importance of Clear Objectives
06:56
Benefits of Clear Objectives
10:57
Designing an Event to Achieve the Objective
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Apr:In this 3rd episode of my podcast I discuss the importance of having a clear objective for successful events. I suggest that a clear objective benefits event planners, suppliers, and attendees by ensuring that everyone is aligned and engaged in achieving the goal and encourage listeners to take action and define their objectives to create impactful events.
TAKEAWAYS:
Having a clear objective is crucial for the success of events.
Unclear objectives can lead to events falling flat and the needs of attendees not being prioritised.
A clear objective guides every decision made during event planning.
A clear objective benefits event planners, suppliers, and attendees by ensuring alignment and engagement.
Defining a clear objective involves attributing a measurable action that attendees should take after the event.
Measuring success is important to evaluate the impact of the event.
Event design, content, and investments should align with the clear objective.
Creating an event that makes attendees feel heard, valued, and inspired increases the likelihood of achieving the objective.
Taking action and defining a clear objective is essential for creating impactful events.
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Not The Same As Last Year
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Transcript
0:05
[Music] tired of the same old same old at business events well this is not the same as last year the
0:14
podcast where we blow up the boring and lead the charge into the attendee first era of business
0:20
events I'm Clare Forestier a business event Emcee obsessed with transforming audiences from passive
0:27
observers into Dynamic participants at events each week we'll challenge the conventions share
0:34
actionable tips and hear from fellow event Rebels who are mastering the engagement game
0:40
imagine your attendees begging for more after your next event that's the magic of prioritising
0:46
their experience ready to ditch the dull and create corporate events your audiences will
0:52
Rave about then you found your tribe join the movement welcome to not the same as last year
1:02
hi and welcome back to not the same as last year I'm your host Clare Forestier I'm a professional
1:08
business event Emcee and today we're diving into a topic that is absolutely crucial for any
1:14
successful event the power of a clear objective now many of you might be thinking well isn't
1:20
that obvious well you would be surprised because sometimes even with all the planning and effort
1:27
events fall flat if there is no no clear understanding of what we all actually want
1:33
to achieve so this episode today is inspired by a couple of things first of all as an Emcee myself
1:41
I have seen firsthand how unclear objectives mean that the needs of the attendee are not a
1:47
priority and the events fail now you might think surely there are KPIs and goals and objectives in
1:56
business events well yeah but I can't tell you how often my question to planners which is what
2:04
do you want your attendees to do as a result of attending this event is met with a blank face and
2:11
that is a glaring sign that the objective behind the event is just not clear to those who are
2:16
actually organising it so while everyone working on the event organisers suppliers etc we all might
2:24
have ephemeral objectives like engagement fun education or whatever it's often a little bit
2:30
wooly and that makes success harder to measure and Achieve and I'd suggest it potentially sets
2:38
the team or at least certain members of it up to fail because in the absence of a clear objective
2:45
interpretations of success will vary this is the second inspiration behind this week's episode I've
2:53
heard event planners complain that one or other of their suppliers didn't do their job properly
3:00
and that's the reason that the event wasn't a great success now while I like to believe I've
3:06
done a good job at all the events I've hosted I might sometimes wonder why didn't they rebook
3:12
me this year or why was the testimonial not that great so I did a little research recently to find
3:20
out what clients say when their Emcee has failed to meet expectations now there is little data on
3:27
this actually because none of the big event Prof survey seem to ask that many questions about the
3:33
event hosts or the professional moderators but being a modern girl I thought I'll ask
3:38
artificial intelligence and the responses I got they're like this Emcee 's that got the
3:46
tone wrong Emcee 's that didn't engage with the audience those that told inappropriate jokes or
3:52
that weren't able to deal with an emergency okay fair enough I'm often Justified although not me
3:58
obviously I'm hilarious ious and I'm an absolute Tower of strength in emergencies just saying but
4:04
my point is while of course there are crappy Emcee 's and ineffective suppliers I wonder how often is
4:11
it the supplier's fault and how often is it the fact that supplier was set up to fail by a lack
4:18
of clear direction from the start I believe you are just not set up properly for Success
4:24
if you are not properly briefed on the goals and objectives for the event so let's unpack
4:30
this idea of clear objectives why are they so important well imagine you building your dream
4:37
home now you know you want somewhere nice to live and in the same way with an event you
4:42
know you want your audience to have a good time but would you just get the Carpenters to start
4:48
hammering away without a blueprint absolutely not you need a really Clear Vision of what
4:55
you want your final product to be everybody's dream home is very different from each other
5:00
and events are the same a clear objective is that blueprint it tells you what you're aiming for do
5:06
you want your attendees to walk away with a new skill a shift in their perspective A Renewed sense
5:12
of motivation once you know exactly what you want then you can make all your other decisions about
5:17
the event flow from there the content the format the speakers even your choice of Emcee and of
5:24
course this Clarity benefits everyone involved prevent planners you get the clear objective
5:29
that guides every decision you make you can then choose your content and your activities that are
5:34
laser focused on achieving your goal for suppliers like Emcees, AV whoever with a clear objective we
5:43
know exactly what role we need to play we can tailor our approach adjust our tone ensure the
5:49
audience is engaged in a way that moves the needle towards your objective and for attendees really
5:56
clear objectives translate into a more relevant and engaging experience the content you present
6:02
the discussions you have everything aligns with what your attendees are there to get out of the
6:07
event okay so how do you actually Define a clear objective well remember that question I asked what
6:14
do you want your attendees to do after the event that is actually a pretty powerful way to get you
6:20
started because it attributes an action that can be measured so do you want your attendees
6:27
to implement a new strategy in the workplace change your behaviour in their daily lives
6:33
buy your product become an ambassador for your organisation make a donation make an investment
6:39
what by focusing on the what getting the desired action you are then going to be well on your way
6:46
to crafting a clear objective that you can then share with the entire event team to ensure that
6:52
every decision and investment aligns to the goal for example if you want them to implement a new
6:58
strategy you your objective might be increase attendee confidence in implementing new marketing
7:04
strategies by 20% after the event then you work out how you going to achieve that you've got
7:10
this super clear objective you then make sure everyone involved in the event from planning
7:16
team to suppliers to speakers and panelists knows it and understands how their role fits
7:22
in and if necessary how it will be measured I don't think you need to say that to your
7:26
panelist but definitely to your suppliers then of course this is fed into your event design every
7:32
investment decision that you make the content how it's delivered everything it's going to make
7:38
sure that that is effective and then the event is effective so you think will this hire this
7:44
purchase this event Tech investment this speaker impact the experience of our attendee in a way
7:51
that produces the emotions we want to ensure that they are impelled to the action we've decided in
7:56
our objective if we need engagement to get them to do what we want which short answer you always
8:02
will shall we do what we've always done or shall we change things to move the needle faster will
8:09
shoving in acres of content grabbing for shiny things like apps and led walls and celebrity
8:15
speakers get our attendees to do what we want maybe or do we need to be more intentional reduce
8:22
the session times reduce the number of sessions increase the breaks hire an amazing Emcee and
8:28
design and agenda of collaborative workshops and facilitated networking to get our attendees to
8:33
do what we want could be that too nine out of 10 times the way you've always done it is not going
8:39
to give you your objective and spoiler alert the fastest most effective way to get people
8:45
to do what you want is to give them what they want you need to build an event that makes them
8:51
feel heard and valued and inspired so I promise I won't do this often but I want you to do some
8:59
homework it won't take long think about your next event do you have a clear objective in
9:05
mind and I don't just mean everyone have a great time and leave thinking we're brilliant if not
9:11
grab a pen and paper and get these creative juices flowing figure it out remember a clear
9:17
objective isn't just a nice to have it is the foundation for an event that truly will deliver
9:23
impact it is going to ensure that your attendees leave feeling empowered and equipped to achieve
9:29
the outcome you desire so take action define your objective and watch your event reach new
9:36
heights I'd love to hear your experiences with this and I hang out a lot in LinkedIn so drop
9:41
me a message there or share a post about it tagging me in and don't forget to tune in for
9:47
the next episode which I have entitled the human ticket events where every attendee counts [Music]
10:00
and there you have it I hope you're inspired to revolutionise the attendee experience at your
10:06
next event ready to dive deeper download your free guide five ways to elevate your attendee
10:13
experience without breaking the bank the link is in the show notes subscribe to not the same as
10:19
last year podcast connect with me Clare Forestier on LinkedIn or visit my YouTube channel for even
10:25
more tips and insights to make your events a hit with your attendees don't forget to leave a review
10:31
wherever you get your podcasts your feedback is going to fuel my mission stay tuned next week for
10:37
another episode packed with inspiring ideas and practical strategies to put your attendee first
10:48
[Music]